Beauty
Clé de Peau Beauté Celebrates the Brand Relaunch with the Debut of Global Brand Face, Felicity Jones
The SHISEIDO Group's prestigious brand
Clé de Peau Beauté hosted a global press and influencer event on Wednesday,
January 17th at Hotel Bel-Air in Los Angeles to announce their
new Global Brand Face, Academy-Award nominated actress Felicity Jones and
relaunch the brand with a new multi-channel global campaign.
Felicity Jones embodies the brand's
DNA: intelligent, uncompromising and exquisite. Her passion and uncompromising
dedication to her craft is what makes her an aspirational personality; a woman
who has made an impact on the world and those around her.
Clé de Peau Beauté transformed the Hotel
Bel-Air into an expression of radiance and light to celebrate the announcement
of Jones as the new face and Spring/Summer 2018 campaign across digital, social
and traditional media. The brand's luxury positioning was expressed in glimmer
and radiant crystal and light in the signature palette of navy, beige and
cream.
With the relaunch event celebrating Felicity Jones in Los
Angeles, Clé de Peau Beauté establish that a woman's beauty is not only about her appearance,
it is also about valuing her inner beauty, intelligence and who she is as a
person.
Clé de Peau Beauté (meaning the The
Key to Skin's Beauty), helps to unlock the power of a woman's radiance by
harnessing makeup technologies and some of the most advanced skincare in the
world from their proprietary Tokyo laboratories.
The SS18 product focus,
debuted at the event, showcasing the brand's expertise, includes Firming
Serum Supreme (new), The Lipstick (new shades), Radiant Lip Gloss (new), The
Foundation, Concealer and the re-energizing of La Crème - the
brand's iconic, high-performance radiance-enhancing cream.
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