The Shilla Duty Free Launches at Hong Kong International Airport
Tuesday, January 02, 2018
The new license marks Shilla as the first operator to simultaneously secure duty free perfumes and cosmetics concessions across the major hub airports of Incheon International, Hong Kong International and Singapore Changi. With the opening of the HKIA stores, Shilla is also pleased to announce their new vision for experiential retail - Beauty&You. Following the commencement of operations this December, the outlets will be transformed in phases into the new identity, which symbolises The Shilla Duty Free’s full commitment to travellers’ entire beauty experience.
Beauty&You presents a new retail concept for HKIA, combining innovative store designs with a wide array of products, excellent service and exciting activities to delight guests at every stage of their shopping journey, giving a new innovative approach to travel retail in an airport. With the Grand Opening slated for the summer of 2018 when the new retail spaces are unveiled, the number of brands featured across the six stores will increase to over 200. Representing how modern, travel-savvy customers shop, the new Beauty&You store layout will incorporate both branded counters and non-branded areas, as well as immersive engagement zones.
I'm pretty sure I'll visit there and will take a couple of photos when I visit Hong Kong weeks after.
I'm pretty sure I'll visit there and will take a couple of photos when I visit Hong Kong weeks after.
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