Give your skin a healthy protective barrier against dust
particles with
Laneige’s Anti-Pollution Line.
Air pollution is no stranger to the urban environment of
Malaysia. Annually, if not daily, Malaysia’s cities choke under the weight of smog and
pollutants from carbon emission and industrial waste. Urbanites are constantly
exposed to the harmful effects of ultra-fine dust particles in the environment,
with clear risks to the respiratory system and skin.
With constant exposure, dust and pollutants in the
environment threaten to damage the barrier of our skin by decreasing its immunity against
skin toxins and heat. These fine dust and pollutants, which are 20-times smaller
than the pores of our skin, makes its way through the stratum layers of the skin,
causing allergies, bacterial multiplication and external irritation. Long-term
effects also include dermatitis, pigmentation and decrease in skin elasticity.
Hence, there exists an increasing need for anti-pollution cosmetics for everyday
use that can protect the skin barrier from these harmful pollutants in the
atmosphere.
The skin care market is divided into two main product types,
products that are designed for use a) before heading out, and b) after coming
home, with little consideration for while you’re out and about. Introducing
Laneige’s Anti-Pollution line of products that has you covered all day long! Its
3-step care against particulate matter is designed to block, defend and protect your skin
against the harsh environment.
Anti-Pollution Defensor SPF 40+ PA++ (50ml, MYR145)
Laneige knows that urbanites live active lifestyles. Hence,
the Anti-Pollution Defensor provides an all-round skin protection that is easy
to apply before heading out into a busy day. The Anti-Pollution Defensor is designed
to be used as a wrap-up to your basic skincare routine, creating a protective
barrier that keeps the skin clear and healthy, safe from the harmful effects of a polluted
environment.
Equipped with Laneige’s Dust BlockTM Technology, the
Anti-Pollution Defensor ensures that your skin remains elastic and clear, without
compromising on protection against fine dust and UV rays. This specially
formulated defense mechanism prevents dust particles from sticking to the
surface of the skin using the concept of magnetic reflection, by reflecting negative ions
found on the sum of fine
dusts. With an efficacy as high as 80%, you can be rest
assured that skin will remain dust free even while you’re out and about the big city.
In addition, Laneige uses a special blend of organic
materials, ensuring that the Anti-Pollution Defensor reinforces the skin barrier in
addition to soothing and whitening the skin upon application. A combination of
Saururus chinensis extract and green tea extract helps to soothe the skin irritated by
dust particles as well as alleviates pigmentation. Ginger oil is used to help
strengthen skin barrier by
restoring skin barrier damaged by particulate matter.
Anti-Pollution Finishing Pact SPF 30+ PA+++ (12g, MYR115)
Laneige’s constant endeavor to innovate has resulted in
skincare products that are not only for use before or after going out, but while you’re
outside, exposed to the elements. Introducing the new Anti-Pollution Finishing Pact,
a product designed to be carried around anywhere and used anytime. This smart,
protective compact is designed as a daily defense solution to be used as often as
necessary.
The Finishing Pact contains the same powerful effects of
Anti-Pollution Defensor. The Dust Block TechnologyTM forms a protective coat on the
skin surface that naturally reflects dust particles from the skin surface. Its
Dust BlockTM and oil control properties ensures that skin is protected against
fine dust particles and UV rays, while maintaining a bright outlook that is soft yet
fresh.
The Anti-Pollution Finishing Pact comes with Laneige’s
Multi-Ball Defending Formula that enables the powder to snugly fit the skin,
creating a smooth protective barrier on the skin. The powder is made up of small,
protuberant coccoid powder particle of various sizes set closely together, filling up
the cracks on the skin’s surface. This builds up an even, smooth coat over the
surface of the skin that deters dust particles from settling on the skin surface. This tight
protective barrier around the skin also enhances the UV protection of the Finishing
Pact.
In addition, the chosen blend of light green and white color
for the powder helps brighten and even out dull skin tones with a fresh, soft
finish. The pact contains a combination of two powders a) green tea calming powder
(green), which helps soothe irritated skin, and b) sebum control powder, which
absorbs excess sebum for a fresh, soft finish.
Anti-Pollution Mask (5pcs, MYR90)
After a long day out in harsh environments, treat yourself
to skin day once a week with Laneige’s new Anti-Pollution Mask. With just an easy
application, this sheet mask acts as a fine dust filter that eliminates wastes in
pores and on your skin.
The Anti-Pollution Mask is made up of 3 organic materials
that lends itself to the innovate texture of the sheet mask, maximizing adherence to
skin and a tightening effect:
Tencel (85%) - An exclusive ingredient with high liquid content that
moisturizes and soothes the
skin, giving you a smooth, translucent sensation.
Bamboo Carbon Fiber (10%) - The main component attributed to fine dust filtering. The
material’s properties allow it to deeply cleanse pores, removing wastes accumulated on
the skin. It also eliminates heavy metals from the surface of the skin, such
as lead.
Fine Chitosan Fiber (5%) - This ingredient enables good adherence of the sheet mask to
the inside of the skin grain by allowing its contents to be dissolved by the skin’s
pH changes, a process known as pH metastasis tightening. As the liquid from the
mask gets absorbed, it gives a lifting effect for a refreshing sensation.
The Anti-pollution line will be available at all LANEIGE
counters and boutiques now.