La Mer’s Blue Heart 2016

Tuesday, May 03, 2016


Wow, the design is getting more and more luxurious and blue.... In fact, I'm drooling, seriously...

For over a decade, La Mer has been committed to supporting the protection of ocean habitats. In 2014, La Mer established Blue Heart, a philanthropic global effort to celebrate the ocean and share a deeper understanding of how essential it is to our own lives.

This year, La Mer continues its partnership with National Geographic Society to help support the next generation of ocean explorers. La Mer will also partner with influencers from around the world to create a series of vignettes that illustrate how the ocean serves as their muse to stimulate their passions and creativity. To further celebrate the ocean as a source of inspiration, La Mer invites consumers to share their own personal story and connection to the sea through the #LaMerBlueHeart campaign.

A Commemorative Crème de la Mer
In celebration of La Mer’s Blue Heart and World Oceans Day, a 100ml jar of Crème de la Mer with a new limited-edition sea-inspired design will be available June 2016. The jar will be inscribed with ‘Blue Heart’ to commemorate the brand’s ongoing inspiration from the ocean’s beauty and its goal of raising awareness about the precious blue heart of our planet.

*Purchase of the commemorative Crème de la Mer does not impact our Blue Heart charitable donation.
  
La Mer World Oceans Day 2016 edition retails for MYR1,780 and is available from June 2016.

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