La Mer’s Blue Heart 2016
Tuesday, May 03, 2016
Wow, the design is getting more and more luxurious and blue.... In fact, I'm drooling, seriously...
For
over a decade, La Mer has been committed to supporting the protection of ocean
habitats. In 2014, La Mer established Blue Heart, a philanthropic global effort
to celebrate the ocean and share a deeper understanding of how essential it is
to our own lives.
This
year, La Mer continues its partnership with National Geographic Society to help
support the next generation of ocean explorers. La Mer will
also partner with influencers from around the world to create a series of
vignettes that illustrate how the ocean serves as their muse to stimulate their
passions and creativity. To further
celebrate the ocean as a source of inspiration, La Mer invites consumers to
share their own personal story and connection to the sea through the
#LaMerBlueHeart campaign.
A
Commemorative Crème de la Mer
In
celebration of La Mer’s Blue Heart and World Oceans Day, a 100ml jar of Crème
de la Mer with a new limited-edition sea-inspired design will be available June
2016. The jar will be inscribed with ‘Blue Heart’ to commemorate the brand’s
ongoing inspiration from the ocean’s beauty and its goal of raising awareness
about the precious blue heart of our planet.
*Purchase
of the commemorative Crème de la Mer does not impact our Blue Heart charitable
donation.
La Mer
World Oceans Day 2016 edition retails
for MYR1,780 and is available from June 2016.
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