Estee Lauder extends its Crescent White Full Cycle Brightening collection

Tuesday, May 03, 2016


It’s all about radiance, brightening for Asian skins as we’re nearly obsessed with fair, flawless skin. The power is within every Asian woman thanks to Crescent White Full Cycle Brightening from Estée Lauder. Taking a breakthrough approach to skin brightening, this collection works in sync with skin’s circadian rhythm to address not only existing dark spots and pigmentation, but also the key causes of light loss and discoloration. Harnessing the power of exclusive Light Cycle QD Complex, which features a combination of naturally derived botanicals, Crescent White Full Cycle Brightening promotes skin’s natural ability to self-brighten and repair. 

Gentle, yet effective, the collection now introduces five new skincare and two new makeup products created for and tested on Asian women in Asia: NEW Crescent White Full Cycle Brightening Milky Emulsion, Rich Creme, Intensive Hydrating Essence Mask, Night Finishing Treatment, BB Balm Compact SPF 30/PA++, NEW Brightening Makeup Base, NEW Hydra-Bright Essence Makeup. Skin awakens looking fairer, brighter, and more translucent – now and in the future.

Crescent White Full Cycle Brightening was specifically formulated to be used as a comprehensive, 24- hour brightening system and is gentle enough for year-long use. All the products work together to activate skin’s ability to self-brighten and visibly repair:

SKINCARE COLLECTION Extension
NEW Crescent White Full Cycle Brightening Milky Emulsion: MYR275
This refreshing, fast-absorbing emulsion helps brighten, improve translucency, and smooth texture. The Japan Quasi-Drug Whitening & Anti-Inflammatory (China Special Function Spot) formula features the complete Light Cycle QD Complex. Helps prevent and visibly reduce the look of dark spots, discolorations and uneven skin tone as it works to maintain vital hydration within the skin. Use morning and night after Crescent White Full Cycle Brightening Spot Correcting Essence.

NEW Crescent White Full Cycle Brightening Rich Moisture Crème: MYR312
Gives skin a deep sensation of hydration and comfort. The Japan Quasi-Drug Whitening & Anti-Inflammatory (China Special Function Spot) formula features the complete Light Cycle QD Complex to help prevent and visibly reduce the look of dark spots, discolorations and uneven skin tone. Formulated with avocado oil and an intensified level of Shea butter, it deeply hydrates, cushions and protects. Suitable for use throughout the year, especially in the fall/winter season, nighttime, and on dry skin. Skin looks and stays youthful, flawless and bright. Use morning and night after Crescent White Full Cycle Brightening Spot Correcting Essence.

NEW Crescent White Full Cycle Brightening Intensive Hydrating Essence Mask: MYR300 (6 sheets in a box)
This powerfully transformative Japan Quasi-Drug Whitening & Anti-Inflammatory (China Special Function Spot) sheet mask is infused with Estée Lauder’s proven1 yet gentle spot-correcting actives. The customized sheet mask shape features strategically placed perforations and cuts, to help perfectly adapt to the contours of the face, so it fits like a second-skin. Skin emerges looking moist, smooth, plumped and bright after just ten minutes. With continued use, two nights a week, a fairer, more eventoned complexion is revealed.

NEW Crescent White Full Cycle Brightening Night Finishing Treatment: MYR238
A creamy nightly treatment for face, neck and décolletage that instantly soothes and leaves skin with a softer, smoother, more porcelain-looking finish. NEW Crescent White Full Cycle Brightening Night Finishing Treatment contains anti-irritants to help soothe irritation which can peak at night and lead to pigmentation. Brush onto skin with the included luxurious brush as the final step in the Crescent White Full Cycle Brightening regimen for a spa-like experience. This versatile treatment, formulated with sheer brightening pigments, can also be applied during the day for an immediate porcelain-like effect.

NEW Crescent White Full Cycle Brightening BB Balm SPF 30/PA++: MYR196
A portable BB Balm “master multi-tasker” in a compact that’s smooth, lightweight and completely natural-looking. Helps defend against dullness, new dark spots and uneven skin tone with antioxidants and SPF protection. Guards against UVA/UVB exposure to protect skin’s fairness and translucency. This BB Balm can be worn under makeup or alone to leave skin brighter and naturally radiant. NEW Crescent White Full Cycle Brightening BB Balm SPF 30/PA++ is the perfect travel product for quick touch-ups and extra protection all day. Use in the morning, as the last step in the daytime Crescent White Full Cycle Brightening regimen.

So, are you a fancy of owning a fair, brightening skin? Give them a shot.

The Crescent White Full Cycle Brightening is available at Estee Lauder counters nationwide, #BeautyPlayground and www.esteelauder.com.my. 

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