INTRADE Featuring Malaysian Fashion Week 2016

Thursday, April 28, 2016



Malaysia External Trade Development Corporation (MATRADE) announced today that its signature event INTRADE 2016 featuring Malaysia Fashion Week (MFW) is set to take centre stage from 2 to 5 November 2016 at Menara MATRADE.

Organised by MATRADE and STYLO International, the third edition of the event is set to host hundreds of local players in the fashion and lifestyle industry as well as buyers from around the world. The highly anticipated B2B fashion event will be showcasing a dedicated fashion and lifestyle exhibition (INTRADE) interspersed with fashion shows and gala events (MFW).



The launch marks the opening of registration for local companies supplying fashion, accessories, footwear, cosmetics, textile and other lifestyle related products to participate in this annual event. In its 2015’s edition, over 200 fashion buyers from countries such as China, South Korea, Japan, Vietnam, UAE, Philippines, Thailand and India as well as visitors from over 50 countries attended the event. This year, the event targets to have 300 exhibition booths to fill a space spanning over 10,000 square metres, making it the largest fashion event in the country. 
Another continuing key component of this fashion event will be a dedicated Muslimah fashion pavilion titled MODESTYLE which brings together a large collection of Muslimah fashion by designers from Malaysia, Indonesia, Brunei, the Middle East and others.
To further promote the MODESTYLE Pavilion, the organiser has forged a partnership with Modestyle Malaysia (www.modestyle.my) as the event’s official e-Commerce partner for the MODESTYLE Pavilion. The e-Commerce retail platform is a B2C and B2B site dedicated for Malaysian and international Muslimah fashion brands. All Muslimah designers participating in the event will be showcased and marketed digitally on Modestyle.my. 



Apart from being a retail platform, the website also features Muslimah fashion news and styling videos from around the world – a result of their partnership with various international fashion associations.  Currently, Modestyle.my will focus on the ASEAN market and will soon be launched in Indonesia, Singapore and Brunei.

The new members of the Malaysia Fashion Week Fashion Council for 2016 were also announced. The new members include Mahani Awang, President of the Bumiputera Designers’ Association (MODESTYLE); and award-winning fashion designers, Edric Ong (Inclusivity); Fairuz Ramdan (Youth) and Bon Zainal (Men’s Fashion).
To register as an exhibitor at INTRADE featuring Malaysia Fashion Week, visit www.malaysiafashionweek.my or email to info@malaysiafashionweek.my 
Applications are open until end of August 2016.

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