Heineken® crowns the World’s Best Bartender in 2016

Friday, April 22, 2016

Eddy Jay Jaimin of The Beer Factory Express, represented Malaysia at the Heineken Global Bartender Final, and bagged the Heineken World’s Best Bartender title of 2016.

16 Bartenders across the world competed in the prestigious Heineken Global Bartender Final, held in the company’s home city of Amsterdam, and showcased precision draught beer pouring to a hand-picked judging panel of industry experts.

In front of a packed audience, the Sabahan defeated 15 other finalists, showing his determination, consistency and wonderful showmanship. He was crowned Heineken® World’s Best Bartender of 2016. He will also serve as an official brand ambassador for Heineken® at events across the world.

Performing the 5-steps of the Star Serve pouring ritual, finalists rinsed, poured, skimmed, checked and served their winning beers. They impressed the judges, by each showing off the Star Factor to help them stand out from the crowd.

Finalists were put through the pole positioning round, followed by the main selection round (knockout round), where Eddy was consistently the top scorer for both. Eddy persevered through the Semi-Final, and defeated the New Zealander in the Final round. 

Following national finals in 16 countries across the world, the ‘best of the best’ met in Amsterdam. The event took place at Stadsschouwburg in Amsterdam, where the finalists showed their Star Factor in front of an expert jury consisting of Eric de Kock – CEO of Dutch Bartender Competition Organisation & Draught Beer Specialist, Ksenia Khalina – Head of Global Heineken Trade Marketing, and Tatiana Mercer – Managing Director and Founder of BarChick.

 Eddy’s journey started off when GABPS Academy, the professional training arm of Guinness Anchor Berhad (GAB), trained more than 1,200 participants from more than 300 outlets nationwide in 2015. With his outstanding results based on theoretical and practical assessments, he advanced to the Regional Final, defeating the top 30 finalists, and proved he had what it takes to represent Malaysia at the National Finals. GABPS Academy anchors the Heineken Star Serve programme in Malaysia.

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