Shop Online at Estée Lauder Malaysia

Monday, November 16, 2015


Estée Lauder announces the launch of its new digital flagship - esteelauder.com.my – an intuitive site that combines a bold new design with innovative technology to build an interactive beauty community, allowing women to easily have an ongoing personalised experience, and seamlessly linking the worlds of commerce, content and service.

With an aspirational, fashion-forward design, the site aims to more deeply engage women in the brand’s ethos and beauty conversation with enhanced product commerce pages, inspiring and shoppable editorial content and social media feeds, customised product recommendations and multi-media ratings and reviews.

The new esteelauder.com.my will be the focal point of the brand’s omnichannel experience, giving women a reason to interact with the brand more often – online, in social media and in store – building long term relationships through personalized service and frequently updated content. The site is intended to drive loyalty, as the more a woman visits esteelauder.com.my and engages with the brand, the more involved she will be in the site’s beauty community, and the more individualized her beauty experience will become each time she visits.


Key highlights of the new esteelauder.com.my includes:

RECOMMENDATIONS: Interactive tools throughout the site identify a woman's beauty needs and facilitate product recommendations. The Foundation Finder, an app-like experience, asks questions about the level of foundation coverage required, from "sheer" to "full", and makes appropriate recommendations. Product Comparison tools and filters make finding the right products easier, and Regimen Suggestions with “how to use” instructions help women create a customized beauty regimen.

INSPIRATION: The Estée Edit is original editorial content that is shoppable and seamlessly woven throughout esteelauder.com.my. It combines inspirational stories about Estée Lauder's unique brand heritage with articles focused on the brand’s modern vision of beauty and related lifestyle topics. The Estée Edit includes exclusive content from the brand's rich archives, profiles on inspirational women such as Eva Mandes, and articles featuring Global Beauty Contributor that includes Korean model and TV personality Irene Kim and faces of Estée Lauder such as Kendall Jenner. Content from The Estée Edit is shareable across social media, including inspirational quotes from founder, Estée Lauder.

COMMERCE: The shopping experience includes user-friendly shopping pages, easy access to insider beauty tips, The Estée Edit, online beauty consultations and co-shop visits. In addition, a new mobile platform streamlines the purchase experience for women on the go. Contributing to the omnichannel experience, a woman can view her beauty profile on the mobile site while in store – accessing ratings and reviews, product recommendations, previous purchases and her wish list – so she is browsing and learning while in store.

OPENING EXCLUSIVE
1) Grab the Kendall Jenner Exclusive shade with her signature, a limited edition matte lipstick by the name of Restless. Part poppy, part orange crush, all matte, all Kendall! Only available online.
2) 3 pc gift including a limited edition Opening Ceremony Pouch with any purchase of MYR200 and above.

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