diptyque relaunch a new boutique concept at Pavilion KL

Saturday, October 03, 2015

The one and only diptyque boutique in Pavilion Kuala Lumpur, just like at the boutique at 34, boulevard Saint-Germain in years gone by, elegance always reigns supreme.

An eclectic mix of wallpaper which is a reinterpretation of our graphic codes and wooden floors creates an environment of modernity and freshness whilst maintaining the authenticity and principles of diptyque that make this boutique a true reflection of the brand identity. A large and unique luster with an art decorative design comes to highlight this space. In the middle of the boutique, a geometric design table highlights the new launches.

This inviting space features collections of eau de toilette and eau de parfum, fragrances for the home and body care products all presented in innovative ways. On each side of the boutique, bookcases that sit on top of low pieces of wooden furniture and feature shelves are home to niches for displaying raw materials and new finds.

The fragrance and body care collections are beautifully displayed, while the ‘Collection 34’ which represents the heritage of the brand, invites you to experience the original boutique in Paris, scents and universe. An unusual yet elegant way of discovering our eau de toilette and eau de parfum that will take curious customers on a unique olfactory journey...

Discover these as part of the diptyque experience...
As an echo to the personal fragrance universe, candles, home diffusers... are displayed in a refined environment. The Art du Soin (body and skincare) is displayed as an invitation to indulge in the sensory discovery of the creams textures, away from prying eyes. From the candles freed from their pots so that the powerful subtlety of their fragrance can better permeate the space, to the gift wrapping comprising intricately folded brightly coloured tissue paper, there are so many rituals that make up the diptyque experience. A new design space, through which the House can reaffirm its expertise and its ethos.

Level 3, Fashion Avenue, Pavilion Kuala Lumpur +603 2141 6009 

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