Trend Alert: Foxes for H&M Loves Music Divided Campaign
Wednesday, July 01, 2015
H&M is proud to announce that British singer-songwriter and Grammy Award winner Foxes will be the face of a new campaign this July, featuring the first looks from Divided for Autumn 2015.
The
campaign was shot in Los Angeles, with Foxes wearing a cool mix of new season
essentials: bomber jackets, varsity sweatshirts, slogan T-shirts, mini skirts
and bootcut jeans. The collection will be available in selected H&M stores
worldwide, as well as online, from mid July.
“It was so much fun shooting the H&M campaign. The clothing has tons of character, which means you can really play with the looks and the best thing is it all still feels like me,” says Foxes.
It’s a playful mix that allows for experimentation with personal
style, like a sheer mustard lace top, a long black fluffy-knit sleeveless
cardigan, or ethnic print mini shorts. Accessories are essential to the look,
especially wide-brimmed hats, and chunky-heeled platform boots.
“Foxes has the perfect style for this campaign – her effortless look is so inspiring. It’s about a mix of fun pieces that can be worn together in so many different ways,” says Pernilla Wohlfahrt, H&M’s Head of Design.
We can't wait to shop the new line when it launches
mid-July in H&M stores!
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