Laneige Meets Fashion 2.0: PLAYNOMORE
Wednesday, July 15, 2015
Laneige Meets Fashion, a yearly
collaboration between Laneige and an up-and-coming fashion brand, encompasses
the launch of special edition makeup products in conjunction with this
collaboration. As the leading K-Beauty brand, LANEIGE recognises the importance
of a fun, harmonious relationship between beauty and fashion in creating the
perfect K-beauty look. With its yearly initiative of ‘LANEIGE Meets FASHION’,
Laneige hopes to create the ultimate balance of beauty and fashion to inspire
and encourage its fans to always have fun with beauty and fashion.
Still can’t get over with last year’s first collaboration with PUSHBUTTON series and this year the project will see a
collaboration between Laneige and PLAYNOMORE which will debut in September
2015. PLAYNOMORE is a Korean fashion brand that stays true to its name as it is
all about having fun with fashion. Loved especially by top models and
celebrities, it expounds on contrasting concepts such as luxury versus economical
and mannish versus feminine with contemporary wit.
Along with this special collaboration
between Laneige and PLAYNOMORE, Laneige will also be launching its all new
Intense Lip Gel. A high gloss, high colouration and high moisture lip colour –
the Intense Lip Gel is a new hybrid style that has been formularised to
maximise only the good features of a lip gloss and lipstick. Its texture
possesses the moisture feel of a gloss while also giving off the clean
applicability of a lipstick. Upon application, the Intense Lip Gel has a glossy
shine and vivid colour payoff, similar to that of a lipstick. Apart from that,
the Intense Lip Gel also soothes dead skin cells on lips and ensures the lips
does not feel sticky despite the gel-like texture.
The Intense Lip Gel carries some great
features:
1. Express Moisture Coating & Clear
Shine
Formulated with a ‘Gel Double-Layer Forming
Technology’, the lip gel possesses distinct effects of colouration, glow and
moisture. Its water-soluble gel top coat enables the first-layer colour (high
colouration) and second-layer top coat (high gloss and moisture) to be
separated after application. This leaves a clear shine on the lips while also
giving off a vivid colour on the lips.
This is because the Intense Lip Gel has
been formulated with Oil Floating Tech, which is a formula that uses phase
separation effect of water and oil to ensure that the oil gloss is constantly
floating on the colour to give off a high gloss effect. The formulation of
water polymer gel and oil liquid provides long lasting wear without leaving a
sticky feeling on the lips.
2. Lasting Moisture
The Intense Lip Gel contains high intensity
moisturizing oil that is locked with an elastic layer that is as moisturizing
as a lip balm. The product went through a development where intense
moisturizing oil is absorbed by the lips and forms an elastic polymer layer
that prevents water evaporation from taking place. Oil is therefore replenished
and water is kept to ensure the hydration of the lips.
3. Lip Gel Applicator
An applicator is included with the Intense
Lip Gel to densely but gently fill in even the finest lip wrinkles so the lips
may look glossy and well-moisturized.
The all-new Intense Lip Gel comes in 10
vivid colours namely Rosy Nude, Melting Pink, Coral Breeze, Custard Coral,
Coral Soufflé, Jelly Pink Bean, Syrup Pink, Maple Red, Loyal Red and Squeeze
Plum. It also comes with a Limited Edition
packaging incorporating PLAYNOMORE’s signature comic book style big eyes.
Besides the Intense Lip Gel, the “My darling
SHYGIRL” will also be featured in the ever-popular Laneige BB Cushion
(Whitening and Pore Control), available in #13 Light Beige and #21 Natural
Beige and Laneige Jet Curling Mascara for a limited time only.
I can’t wait, can you?
The collaboration between Laneige and
PLAYNOMORE first appeared at the 2015 Fall/ Winter Seoul Fashion Week as the
‘IT-item’ for top models. The signature SHYGIRL logo had undergone a makeover,
adding a new pink heart to the curious eyes of SHYGIRL to mark the
collaboration between the two brands. Apart from that, the look also took on a
new name as part of the collaboration: My Darling SHYGIRL which will be
embellished on the bag.
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