La Collection Privée + Dior Beauty Pavilion KL
Tuesday, July 21, 2015
In conjunction with its new beauty boutique launch in
Pavilion KL, Dior Malaysia launched the La Collection Privée – Dior’s exclusive
and prestige line of fragrances. La Collection Privée is a hand-made collection
of authentic, sophisticated fragrances for men and women alike, composed using
carefully selected ingredients and noble raw materials of the highest quality.
Dior’s fragrance arm began as Christian Dior Parfums in
1947 with the launch of its first perfume, Miss Dior, which was named after the
founder’s sister, Catherine. Since then, Dior perfumes never fail to represent
all the passions of the couturier-perfumer who founded the label – his love of
flowers naturally led to the creation of numerous fragrances with a floral
heart. Such proliferation of flowers has become a significant characteristic of
Dior’s signature fragrances including Diorama in 1949, Diorissimo in 1956, and
J’Adore in 1999.
Created by Dior’s Perfumer-Creator, Mr. Francois Demachy,
the 13 fragrances in the La Collection Privée line encapsulate the House of
Dior’s history, and its unique aesthetic via the medium of scents like the rare
Iris Florentina, Somali Incense, Indonesian Oud Wood, Indonesian Patchouli and
Ambergis from New Zealand.
The 13 fragrances are --
1) New Look 1947 – named after Dior’s
fashion-changing ‘New Look’ dresses for
which is it perhaps best known, and
based on the fragrance of tuberose absolute;
2) Fève Délicieuse – built around Venezuelan tonka
bean absolute and Madagascan
Vanilla, its avid appeal and love of harmony
naturally espouse the Dior spirit;
3) Gris Montaigne – sophisticated chypre fragrance
is a bold interpretation of the Dior Grey; a burst of citrus, a floral heart of
Turkish Rose and Jasmine Sambac from the
Indian region of Tamil Nadu;
4) Ambre Nuit – inspired by the glamorous evening of the 18th century, and tells the tale
of a sensual wrapped in amber;
5) Grand Bal – scents of jasmine and tea inspired
by the couturier-perfumer’s love of
grand parties;
6) Cuir Cannage – a leather composition intertwine
with the fruity notes of a lipstick
tinged with rose and violet that conveys
an intimate and sensual scent;
7) Granville – named after Mr. Christian Dior’s
childhood in the town of the same
name in Normandy, and contains pine, rosemary
and resin;
8) Cologne Royale – inspired by the royal courts of
the 18th century and contains
bergamot, citrus, earl grey tea and pepper;
9) Bois D’Argent – described as a ‘veritable
perfumer’s fantasy’ and contains iris
florentina with a dry, green and fruity
scent;
10) Leather Oud – based on the very rare Oud wood
from Indonesia, and is intense and
woody;
11) Patchouli Impérial – an intense version of the
patchouli scent, which was an essential
Dior ingredient in the time of the New
Look revolution;
12) Oud Ispahan – inspired by a ‘vision of a
modern, fantastical Orient’ and is a mix of
Oud wood, rose, amber and labdanum
absolute;
13) Milly-La-Forêt – named after Mr. Christian
Dior’s country house and includes white
musk.
Each bottle of La Collection Privée fragrance is placed
in their box manually. The women of the workshop, with gloved hands, place each
bottles in its case, delicately positioning the label on the fragrance to
ensure that the visual result will be impeccable when the box set is opened.
All 13 of the Dior La Collection Privée fragrances are
now exclusively available at Dior beauty boutique at Pavilion KL, and is priced
at MYR869.00 for 125ml; and MYR1, 240.00 for 250ml.
For more information, visit www.dior.com/beauty.
Other Dior beauty boutiques can be found at
Mid Valley
Megamall, Kuala Lumpur; Sunway Pyramid, Selangor; Gurney Plaza, Penang and
Komtar JBCC, Johor Bahru.
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