In conjunction with its new beauty boutique launch in Pavilion KL, Dior Malaysia launched the La Collection Privée – Dior’s exclusive and prestige line of fragrances. La Collection Privée is a hand-made collection of authentic, sophisticated fragrances for men and women alike, composed using carefully selected ingredients and noble raw materials of the highest quality.

Dior’s fragrance arm began as Christian Dior Parfums in 1947 with the launch of its first perfume, Miss Dior, which was named after the founder’s sister, Catherine. Since then, Dior perfumes never fail to represent all the passions of the couturier-perfumer who founded the label – his love of flowers naturally led to the creation of numerous fragrances with a floral heart. Such proliferation of flowers has become a significant characteristic of Dior’s signature fragrances including Diorama in 1949, Diorissimo in 1956, and J’Adore in 1999.

Created by Dior’s Perfumer-Creator, Mr. Francois Demachy, the 13 fragrances in the La Collection Privée line encapsulate the House of Dior’s history, and its unique aesthetic via the medium of scents like the rare Iris Florentina, Somali Incense, Indonesian Oud Wood, Indonesian Patchouli and Ambergis from New Zealand.

The 13 fragrances are --

1) New Look 1947 – named after Dior’s fashion-changing ‘New Look’ dresses for 
which is it perhaps best known, and based on the fragrance of tuberose absolute; 


2) Fève Délicieuse – built around Venezuelan tonka bean absolute and Madagascan 
Vanilla, its avid appeal and love of harmony naturally espouse the Dior spirit; 


3) Gris Montaigne – sophisticated chypre fragrance is a bold interpretation of the Dior Grey; a burst of citrus, a floral heart of Turkish Rose and Jasmine Sambac from the 
Indian region of Tamil Nadu; 


4) Ambre Nuit – inspired by the glamorous evening of the 18th century, and tells the tale 
of a sensual wrapped in amber; 


5) Grand Bal – scents of jasmine and tea inspired by the couturier-perfumer’s love of 
grand parties; 


6) Cuir Cannage – a leather composition intertwine with the fruity notes of a lipstick 
tinged with rose and violet that conveys an intimate and sensual scent; 


7) Granville – named after Mr. Christian Dior’s childhood in the town of the same 
name in Normandy, and contains pine, rosemary and resin; 


8) Cologne Royale – inspired by the royal courts of the 18th century and contains 
bergamot, citrus, earl grey tea and pepper; 


9) Bois D’Argent – described as a ‘veritable perfumer’s fantasy’ and contains iris 
florentina with a dry, green and fruity scent; 


10) Leather Oud – based on the very rare Oud wood from Indonesia, and is intense and 
woody; 


11) Patchouli Impérial – an intense version of the patchouli scent, which was an essential 
Dior ingredient in the time of the New Look revolution; 


12) Oud Ispahan – inspired by a ‘vision of a modern, fantastical Orient’ and is a mix of 
Oud wood, rose, amber and labdanum absolute; 


13) Milly-La-Forêt – named after Mr. Christian Dior’s country house and includes white 
musk. 


Each bottle of La Collection Privée fragrance is placed in their box manually. The women of the workshop, with gloved hands, place each bottles in its case, delicately positioning the label on the fragrance to ensure that the visual result will be impeccable when the box set is opened.

All 13 of the Dior La Collection Privée fragrances are now exclusively available at Dior beauty boutique at Pavilion KL, and is priced at MYR869.00 for 125ml; and MYR1, 240.00 for 250ml.

For more information, visit www.dior.com/beauty.

Other Dior beauty boutiques can be found at 

Mid Valley Megamall, Kuala Lumpur; Sunway Pyramid, Selangor; Gurney Plaza, Penang and Komtar JBCC, Johor Bahru.