Estée Lauder NEW Pure Color Envy Liquid Lip Potion

Monday, July 20, 2015

I’ve seen some big brands has the all-in-one lippies that gives us a full set of lip concerns, and finally, EstéeLauder is launching it in August - a lip color that does it all – NEW Pure Color Envy Liquid Lip Potion. A luxuriously lightweight formula that drenches lips with the rich color intensity of a lipstick, the slip of a gloss, and the plush comfort of a lip balm for lips that are undeniably sultry. Infused with nourishing oils – lips feel luxuriously soft, smooth, and supple. NEW Pure Color Envy Liquid Lip Potion – depth, dimension, and definition all in one stroke.

Fluid Colour - Its moisture-rich formula and satiny texture glides onto lips with one uniform stroke of brilliant liquid colour for a smooth, sculpted finish. The rich colour impact gives lips a visibly fuller, more voluminous and curvaceous look. Featuring long-wearing properties that maintain colour richness and wear for up to 8 hours, lips remain soft throughout the entire day. The unique formula is infused with the intoxicating scent of red currant, mandarin orange and apple blossom for an added hint of sophistication.

Potent Effect - Estée Lauder’s Advanced True Vision Technologycontains ‘Concentrated Liquid’ structural pigments that create rich colour, definition and volume. A unique Time Release Encapsulated Moisture Complex with Hyaluronic Acid boosts lips’ ability to attract, capture and seal-in continuous hydration. This complex also comprises a nourishing cocktail of oils: Avocado Oil, Jojoba Oil and Sunflower Oil.

Precise Application - This new, slanted and curved tip applicator designed to glide effortlessly – with expert precision to define and volumes the silhouette of your lips, leaving full, even coverage in ONE STROKE. Use the curved tip of the applicator to line lips and create shape. For a more impactful pout, turn over the applicator and get more Lip Potion from the reservoir, which holds extra color for those not so innocent moments.

Fashion “It” girl and social media sensation, Kendall Jenner, stars in the NEW Pure Color Liquid Envy Lip Potion campaign. Dressed in motorcycle-chic head-to-toe black, in downtown New York City, Kendall’s richly pigmented, sculpted lips take center stage, exemplifying her universal appeal and modern, sexy air.

Ashley Says: ONE STROKE, that’s all!
Colour that I owned: Pierced Petal
Estée Lauder’s Pure Color Envy Lipstick series give us a big wow of its sleek elongated iconic silhouette in the brand’s signature navy and gold-tone. This new lip potion has the character of the packaging features a rectangular window that frames each shade’s color for simplified shade selection. Easy to recognise.

A stunningly light pink that’s perfect enought for ombre lips. If I apply itself will be a little pale if you don’t prepped with make-up / foundation. Speaking of it’s longetivity on lips, it stays pretty okay after I have lunch meals and a couple of times drinking water, the colour doesn’t wash off.

It’s like a tint, a slightly thicker tint, one stroke that will quickly absorbed into the lips. However, it’s is not advisable to apply without exfoliating / polishing your lips as peeled, dry lips can be obviously seen after application. You may use brown sugar to polish your lips (don’t be too hard)

Suggested retail price for Pure Color Liquid Envy Lip Potion is MYR98 and will be hitting counters in August 2015, with a curated collection of twelve seductive shades that are universally flattering for all skin tones:

Nudes to Browns: Naked Ambition, Extreme Nude
Corals to Reds: Fierce Beauty, Cold Fire, Lethal Red
Pinks to Berries: Not So Innocent, Pierced Petal, Wicked Sweet, Naughty Naïve, Quiet Riot
Mauves to Plums: Vague Obsession, Fragile Ego

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  1. Hi Ashley,

    Nice review, so gorgeous....!!!
    Can you send me its ingredient list please?


    1. Hi Gusone,

      Unfortunately I don't have the ingredient list as I receive this Lip Potion without the box. You may head over to the counter and look for the packaging ya.