Levi’s® 100th Anniversary + FW2015

Monday, June 29, 2015

The latest Levi's Vintage Fall / Winter 2015 Collection was showcased at Suria KLCC concourse pays a special homage to Levi’s® Long History with Cone Mills to honor the centennial of “The Golden Handshake,”. The year 2015 commemorates the 100th anniversary of the partnership between Levi Strauss and Co. and Cone® Denim.

After 100 years, Levi Strauss & Co. still produces the 501® using Shrink-to-FitTM denim from Cone Mills’ White Oak facility in Greensboro, and we continue unearthing archival details about the fabrics we developed through our history with Cone, reproducing them faithfully at White Oak.

Levi’s® has been refining the fit, fabric and features of the 501® in response to each succeeding era. Sometimes subtle and only apparent to the discerning eye, the differences between each of the historic 501® help tell the story of Levi’s® Brand and the ever-evolving landscape of the American frontier.

Levi’s® Vintage Clothing reproduces each of the most historically significant 501s® from the past 123 years exactly as they are first introduced. Stretched across timeline from 1890 to 1978, the collection includes:

1890 XX501® – Loose, anti-fit waist overall
1933 501® – Wide and relaxed fit jean
1944 501® – High waisted regular fit jean
1947 501® – Classic slim fit with a straight leg jean
1954 501® – Narrow tapered leg with a zip fly jean
1955 501® – Square top block and a straight leg jean
1966 501® – Rounded top block and a tapered leg
1978 501® – Slim fit, square top block and a low rise jean

Notable Product1915 501, this replica of the original 1915 501® employs red selvage denim that Levi’s® Vintage Clothing collaborated with Cone Mills on for over two years, in order to ensure its authenticity. These jeans have two back pockets, exposed back pocket rivets, a cinched back and suspender buttons, single needle arcuate, two horse leather patch, and a crotch rivet.

For more information about LEVI’S Vintage Clothing Fall / Winter 2015 Collection, please visit www.levi.com.my

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