Laneige Launches “Waterful Sharing Campaign” 2015

Monday, May 25, 2015

I believe Laneige has been doing well for couple of years. This year, Laneige’s global campaign once again aimed to raise awareness on water accessibility to communities in need.

Laneige Malaysia has kick started an initiative called “Waterful Sharing Campaign” to aid marginalised groups through a partnership with Malaysian Environmental NGOs (MENGO).

Laneige Malaysia and MENGO are targeting to raise MYR 60,000 through a 3-month campaign to facilitate the installation of rainwater harvesting systems in selected homes. Three homes have been identified so far to benefit from the campaign. The six homes that will benefit from this year’s campaign are Rumah K.I.D.S, Rumah Amal Cahaya Tengku Ampuan Rahimah (RACTAR), Rumah Bakti, Rumah Kebajikan Anbu Illam, Pertubuhan Kebajikan Ehsan Ash-Shakur (PEKEAS) and Rainbow Home.

The campaign is aimed at providing the homes with simple yet innovative ways to harvest rain water which in turn will reduce expenditure on water bills. In addition, the rainwater harvesting systems are designed to serve the homes during water crisis. Clean water is critical to maintain hygiene and well-being of people living in homes, particularly children, old folks and the disabled due to their special needs.

So citizens, are you ready to give a helping hand to the unfortunates? Show Laneige some love! To support the campaign, Laneige is launching their latest edition of Laneige Water Sleeping Mask at MYR110 now. If you purchase during the Waterful Sharing Campaign, which is before 31st July 2015, you’ll receive a Limited Edition Goodnight Teddy BearMYR10 from every Sleeping Mask sold will be contributed towards the targeted fund.

To find out more information about Laneige Malaysia’s “Waterful Sharing Campaign” and the “Waterful Charity Kit”, please log on to or connect via

Stay tuned, as I’ll be reviewing their latest products soon.

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