The High Heel Dash: Are you ready to run in heels?

Thursday, April 16, 2015

Hey, running on sport-shoes are way too common, what about heels ladies? 

The High Heel Dash is an event that celebrates women empowerment in Malaysia. Participants will raise funds for charity and dash 50 metres in high heels to win attractive prizes. More than half of the funds raised will go directly towards the Women's Aid Organisation (WAO), which needs the funds to refurbish the shelter for women who are survivors of domestic violence.

The High Heel Dash is pairing up with, Asia’s largest online giving community, to empower participants to go the extra mile and fundraise for the WAO. Participants can choose to pay a registration fee or get their friends to pledge a minimum amount of donations to the WAO. Singles participants, whose entry tickets cost RM150 each, will get to race for free if they manage to raise a minimum of RM300 worth of donations to the WAO. For doubles participants, the fee of RM250 will be waived if the duo manage to raise RM500 or above. 

Winners of the dash will receive Malaysia Airlines flights to exciting destinations (the grand prize being tickets for 2 to London), Enrich Miles, L'Oréal Professionnel Hair Care and Styling hampers as well as Shu Uemura products. Early bird sign-ups will receive premium goodie bags valued at RM785 each, whereas participants who sign up after the early bird offer will receive goodie bags valued at RM500. These goodie bags include products, vouchers and more from sponsors.

The High Heel Dash will take place on Saturday, 23 May 2015, from 10am to 6pm, at Publika, Solaris Dutamas, Mon’t Kiara. Besides the race, the event will also feature inspiring talks from leading female figures, performances, activities, and booths offering products and services for the modern woman.

The High Heel Dash is supported mainly by women-focused businesses such as Malaysia Airlines (title sponsor), Enrich by Malaysia Airlines (title sponsor), Marie Claire (official magazine partner), Tongue in Chic (official fashion & lifestyle portal), Lewre (official shoe partner), Curves Malaysia (official fitness partner), L’Oreal Professionnel (official hair partner), Shu Uemura (official makeup partner), Toni&Guy Mont Kiara (official salon partner), myBurgerLab (official F&B partner), Smooshie (official juice partner) and many more supporting partners including Strip: Ministry of Waxing, LeBunny Bleu, The Cooking House, Sothys and Gary Chong Studios.

So, I'm in, are you? Fast on the heels of high heel runs trending around the world, the first-ever high heel race in Malaysia has opened for online registration NOW!

For more information, visit

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