Blanc de LA MER: Where Translucency Begins

Monday, March 09, 2015

As we know, Asian skin is thinner and more prone to discoloration, hyper-pigmentation and dullness. Because it naturally has more melanocytes, it warrants extra attention. Plus, you just can't hide under the sun.

Introducing the BLANC DE LA MER Collection with the healing powers of Miracle Broth™, penetrates skin with triple whitening action and a targeted delivery system to infuse it with light. Day by day, Blanc de la Mer lifts dark spots and veils of discolouration, bringing impeccable clarity to the complexion. Skin looks fair, translucent and luminous.

Lit from within. Proprietary treatments are designed to hydrate and soothe skin as it journeys through this intensive whitening process.

Key features of the new BDLM Collection

The Miracle Broth™
La Mer’s first and most powerful ferment, the legendary Miracle Broth™ immerses skin in the healing powers of sea and light, helping renew its appearance. Sensitivities are diminished to reveal a rejuvenated look and new translucency.

Triple Whitening Action: the Vibrawhite Ferment Blend 
This potent blend works on multiple melanin pathways to protect skin’s purity. It helps stop pigmentation before it starts, intercepts the transfer of melanin to skin’s surface and breaks up existing age spots.

With these key features, the new BDLM helps to:
PREVENT - Helps inhibit tyrosinase, the enzyme that activates skin’s melanin production.
INTERCEPT - Helps prevent the transfer of melanin to skin’s surface, maintaining its purity.
ILLUMINATE - Vitamins C and E help break up melanin groupings for a translucent complexion.

The primary colors of spectral light emitted from tourmaline gemstones in our potent formulas are combined to create white light for a “halo” effect on the skin.

The Cleansing Foam   |   MYR280
Purifies and polishes skin, encouraging a bright and luminous future.

The Whitening Lotion Intense    |   MYR340
Softens and refines, preparing skin for ideal beauty.

The BDLM Infusion    |    MYR420
Nurtures, hydrates and boosts the benefits of the Whitening Essence Intense.

The Whitening Essence Intense   |   MYR1,100
The ultimate whitening treatment infuses skin with intense whitening and ageless energies.

The SPF 30 & 50 UV Protecting Fluid PA+++   |   MYR330
Provides daily UVA/UVB protection, helping prevent future discoloration while keeping skin soft and hydrated.

The Whitening Facial   |   MYR1,050 for 6 pieces
Sweeps away dullness and gently diminishes pigmentation for an exquisite clarity. 

NEW* The Ice Ritual
Developed especially for La Mer’s Blanc de la Mer collection, this new massage technique uses ice to help stimulate micro-circulation and immediately cools, tightens and tones the skin.  Offered exclusively by our experts at the La Mer counter.

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