CNY2015: H&M Celebrates Fun and Modern Chinese New Year with Zhou Xun and Archie Kao

Monday, January 26, 2015


A mix of feminine elegance and urban city looks are the key influences for H&M’s Chinese New Year 2015 collection. Featuring oversized silhouettes and flirty dresses in shades of red, this collection is perfect for celebrating the Spring Festival with your loved ones. Celebrity couple Zhou Xun and Archie Kao are the stars of the campaign dressed in their favourite festive looks.

This collection features key pieces like playsuits, flared skirts and slouchy sweaters to create a relaxed yet stylish look. Sequins and lace add a touch of glamour and red accessories like peep-toe booties and clutches are perfect festive accents to any outfit. For the men’s collection, modern essentials like blazers, shirts and chinos are given a festive twist in vibrant red hues. Raglan sweaters, polo and varsity tees add a sporty yet casual vibe to the collection. For the women’s collection, prices start from RM14.90 for a bracelet. For the men’s collection, prices start from RM49.90 for a tie.


Specially commissioned by H&M, renowned Swedish illustrator, Beata Boucht, will be adding a floral touch to all H&M stores with her blossom illustrations inspired by the Lunar New Year. Beata’s playful floral illustrations will be featured on shopping bags, canvas totes and most importantly, red envelopes for the Spring Festival. Starting from 29 January, customers will receive these exclusive H&M red packets,with any purchase. On top of that, H&M will be giving away a limited edition canvas tote with purchases of RM150 and above (while stock lasts).

Check out their interview videos here..



The collection will be exclusively available in China, Hong Kong, Singapore and Malaysia on 29
January 2015.

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