Claudia Kim Soo-hyun named face of Bobbi Brown in Asia

Sunday, February 01, 2015


Bobbi Brown Cosmetics announces that Korean model and actress Claudia Kim Soo-hyun has partnered with Bobbi Brown Cosmetics as the brand’s first Asian celebrity face exclusively throughout Korea. The partnership will extend to other countries in Asia in July 2015. Model Kate Upton will continue to be the brand’s global spokesperson.

“I’m thrilled to be the first Asian model for this global brand. I have always loved Bobbi’s makeup and have been using her Long-Wear Gel Eyeliner for years. I admire how her products bring out the individual beauty in every woman and how easy she makes it for all women to look and feel their best.”
- Claudia Kim

The first iteration of their partnership will appear in late January 2015 editorials, online and in Bobbi Brown Cosmetics counters in Korea for the brand’s signature service: Makeup Lessons. Focusing on service and teaching, the brand empowers women with the right makeup and knowledge to look like themselves only prettier and more confident. Claudia will showcase the Korean inspired beauty makeup looks created by the brand’s K-Beauty Makeup Lessons as well as how-to-videos exclusively on ELLE.kr. These images and videos will help teach Korean women to confidently recreate the looks on themselves. Claudia will also be the face of Bobbi Brown’s seasonal campaign images in the near future.

Well, I thought my favourite Runner Song Ji-hyo was appeared on Bobbi Brown before?

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