Carlsberg Charts Course for Smoother Sailing in the Year Of the Sheep

Friday, January 23, 2015

“The year 2014 ended on a sombre note, with economic challenges, heart-breaking tragedies and unprecedented floods that have affected many people emotionally, physically and financially. In spite of the odds, it is with faith and hope that we embrace new beginnings and fresh opportunities for a year of smoother sailing.”

Ushering in the Year of the Sheep with a nautical touch, Carlsberg Malaysia’s Chinese New Year (CNY) campaign is wishing consumers “Smooth sailing in a year of abundance” as it bids goodbye to the tumultuous events of the Year of the Horse to welcome a year of serenity, security and one that is simply smoother. At its CNY campaign launch celebration, Carlsberg symbolically embarked on a ‘smooth’ journey into the Year of the Sheep by setting sail in a regal ‘Carlsberg Smooth Sailing Ship’ to mark the auspicious occasion of a new beginning.

At the launch event we’re well amazed with the lion dance and awesome dance performance and of course, hitting pints of beers. Plus, all guests were also invited to board the ‘Carlsberg Smooth Sailing Ship’ and spin the ship’s ‘Steer of Fortune’ to win CNY giveaways. Well, I’m lucky enough to win myself a 24-can Carlsberg festive pack!

In keeping with Chinese customs and to give consumers an auspicious start, Calrsberg CNY consumer promo was giving away RM13,888 angpao to 38 lucky winners, from among whom one lucky consumer will become the Carlsberg Millionaire and RM1 million richer. All you need to do is enjoy some of Carlsberg Malaysia’s best loved brews!

To win the windfall of RM13,888, one needs to find the Chinese character () printed on the bottle caps of any large bottle of Carlsberg, Asahi Super Dry or Royal Stout purchased at participating outlets. Alternatively, one can also purchase the 24-can Carlsberg festive pack from participating supermarkets and hypermarkets and look for the congratulatory message printed on the base of the tray.

For additional chances, Carlsberg fans can take part in the Carlsberg ‘Guess the Coin’ contest online, at Simply guess the number of gold coins forming the image of the ‘Carlsberg Smooth Sailing Ship’. The most accurate entry will win a year’s supply of Carlsberg that could also contain a lucky ticket to win RM13,888 and be in the running to be the Carlsberg Millionaire!

For more information on the Carlsberg Millionaire contest and other festive activities lined up, visit or

Caption: During the launch, I’ve won myself another 24-can Carlsberg festive pack on my Chinese calligraphy contest by writing the word “”. Hope everything will be going smooth in year 2015!

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