Trend Alert: Zhou Xun and Archie Kao to Front H&M's Chinese New Year 2015 Campaign

Friday, December 05, 2014

It's really a pride that Swedish garments has gone oriental and blend into our Eastern culture. Personally I do adore Zhou Xun acts and I can confirm that H&M has won our hearts!

H&M is proud to announce that renowned Chinese actress Zhou Xun and Hollywood actor Archie Kao are the faces for H&M’s Chinese New Year 2015 campaign. For the very first time, the couple will appear in H&M’s advertising campaign featuring pieces from the Chinese New Year collection.
Available from 29 January 2015, this will be H&M’s second collection since 2014 and it will launch exclusively in four markets in Asia: China, Hong Kong, Malaysia and Singapore.

Celebrating the Chinese New Year spirit, this year’s campaign starring the celebrity couple, portrays love and togetherness with modern chic looks this spring. With H&M’s wide assortment of trendy items, the fashionable duo curated their favourite looks for Chinese New Year and hopes to inspire customers with fresh new fashion ideas for the Spring Festival.

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