Sulwhasoo’s 2014 Shine Classic features the limited edition Mother-of-Pearl Design

Monday, December 01, 2014


Released since year 2003, this year Sulwhasoo features the Mother-of-Pearl, a modern reinterpretation of Korean aesthetics that combines luxury and tradition. It’s classy yet out-dated.

The Mother-of-Pearl Design
The Mother-of-Pearl symbolized wealth and elegance. It has been used as a design element for various accessories and crafts. Inspired by the Mother-of-Pearl, Sulwhasoo collaborated with artist Hyun Kyung Lee in designing the 2014 edition of Shine Classic, by using sophisticated as well as modern techniques to highlight the beauty of the Mother-of-Pearl and in delivering the harmonious beauty of tradition and modernity that Sulwhasoo always pursue.

Micro-fine Grinding Technology for Smooth, Clear Skin and Weightless Makeup
The 2014 Shine Classic applies the finest technology and ingredients to ensure smooth and clear skin. The Micro-fine Grinding Technology using the new pulverizing facility helps in producing micro-fine powder particles as tiny as 7.7 microns as compared to the previous 8.1 microns. The micro-fine powder offers weightless makeup while at the same time maintains smooth skin texture.

Among offerings of the new Shine Classic 2014 include:

§ Clear Skin
The micro-fine powder spreads evenly on the skin for a more even skintone and a clear complexion

§ Breathable Skin
The new technology, which also features micro pores, has an air channel that allows the skin to breathe. It also contributes to the weightlessness of the powder.

§ Skin Protection
It contains plum extracts, which is high in antioxidants to protect the skin while at the same time delivers the subtle scent of plum blossoms.

§ Natural Colorant (Multi-colour Powder Compact Variant)
It uses natural colourant capsule powder that contains safflower, Rubus coreanus, Magnolia denudata and Schisandra chinesis which gives the clear radiance and vitality of plum blossoms.

The 2014 Shine Classic comes in two variants with each carrying an exclusive design:


Shine Classic Powder Compact 
(9g x 2 which includes a refill, a puff and a pouch)   |   MYR 440

The case design of this variant features a white plum blossom on top of a beige background to symbolize pure and clear skintone. White also represents pure plum blossoms of winter and its function to deliver clear and pure skin. Applying this compact powder not only helps in minimising flaws on the skin but it also adds brightness to the skin while at the same time protects the skin from aggressors, leaving it as delicate as petals. The compact powder is available in No 2 (Calm Tone) for a more natural and subtle look.


Shine Classic Multi-color Powder Compact 
(9g which includes a brush and a pouch)   |    MYR 440

The Multi-colour Powder Compact casewhich features the white plum blossom on top of a blue background colour with yellow polka dots helps to bring out the multiple colours of the Mother-of-Pearl in symbolising the colorful and mysterious image of this variant. The Multi-colour Powder Compact functions as a highlighter to promote radiance and vitality with its diversity of colors. The colors of the beautiful plum petals deliver translucency and purity. Tones of this compact include: Light Pink, Deep Pink, Light Yellow, Light Purple and Light Blue.

These two luxurious piece are now available from December 2014 onwards at all Sulwhasoo counters. Gosh, I wanna get them if I have the budget...



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