Go Play with your Hair, Dove takes care of the damages.
Friday, November 14, 2014
Yeah, I know. Looking good and having beautiful hair boosts
a woman’s confidence…
Women love styling
their hair but are also aware of the damage that their styling routine can
cause. Blow drying, curling, straightening, colouring, ombrē, or highlights –
when it comes to hairstyles, there are so many to choose from. As much as women
would love to sport a new hairstyle every now and then, they know that
constantly changing looks will cause their tresses to suffer in the long run
and cause damage. Hair damage is caused by a combination of chemical
treatments, styling routines and environmental factors.
Hair damages are not only caused by hair colouring or
perming but everyday routines such as brushing, blow drying and exposure to UV
rays. As wet hair is more fragile and susceptible to breakage, combing it when
it’s still wet causes damage. Even while blow drying, it removes moisture from
hair and the heat is also damaging the hair fibre. Most of us are staying outdoor
for work purposes or leisure and the harmful UV rays from the sun may break
down fine fibre particles of the hair and strip off its natural oil. Dove
Intensive Repair works at a cellular level to fortify damaged hair.
The range with Keratin Repair Actives works at the
cellular level of the hair structure and helps reconstruct damaged protein
making hair strong and resilient to damage. All the products in the range have a beautiful fragrance, luxurious
texture and are designed to delight the senses as much as to work wonders on
damaged hair.
In conjunction with the launch, Malaysian women can
participate in the “Go Play with your Hair” campaign by logging on to www.dovehair.com.my.
Steps include: -
Consists of five (5) Challenges as follows (names of
Challenges and their respective hashtags):
Play With Sunshine (#DoveChallenge1)
Play With Colours (#DoveChallenge2)
Play With Curls (#DoveChallenge3)
Play With Straight Strands (#DoveChallenge4)
Play With Styles (#DoveChallenge5)
Upload a photo based on the challenge according to their
choice and participant may submit multiple entries
Contest period: 17 October 2014 – 28 November 2014
The grand prize winner will stand a chance to win a trip
to Boracay, Philippines worth RM4,500 for 4 days and 3 nights based on the
most creative hairstyle and the number of challenges joined. There will also be 10 weekly winners who will
be bringing back 6 in 1 Hair Styling Kit and Dove Intense Repair range worth
RM100 each.
So, go crazy and play with your hair – Dove will take care of the
damage!
Dove Intense
Repair Therapy
Dove Intense Repair range nourishes hair with ingredients
such as Keratin Repair Actives that penetrate deeply to help restore and
strengthen hair, protecting it against future damage. Continuous care with the
Dove Intense Repair Shampoo and Dove Intense Repair Conditioner will keep hair
strong and the duo will also help give 97 per cent fewer split ends. Get
beautiful, softer, smoother, shinier and stronger hair that is free from
damage.
Shampoo | Conditioner
| Daily Treatment Conditioner |
Treatment Mask | All Day Repair Cream
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