Go Play with your Hair, Dove takes care of the damages.

Friday, November 14, 2014


Yeah, I know. Looking good and having beautiful hair boosts a woman’s confidence…

Women love styling their hair but are also aware of the damage that their styling routine can cause. Blow drying, curling, straightening, colouring, ombrē, or highlights – when it comes to hairstyles, there are so many to choose from. As much as women would love to sport a new hairstyle every now and then, they know that constantly changing looks will cause their tresses to suffer in the long run and cause damage. Hair damage is caused by a combination of chemical treatments, styling routines and environmental factors. 


Hair damages are not only caused by hair colouring or perming but everyday routines such as brushing, blow drying and exposure to UV rays. As wet hair is more fragile and susceptible to breakage, combing it when it’s still wet causes damage. Even while blow drying, it removes moisture from hair and the heat is also damaging the hair fibre. Most of us are staying outdoor for work purposes or leisure and the harmful UV rays from the sun may break down fine fibre particles of the hair and strip off its natural oil. Dove Intensive Repair works at a cellular level to fortify damaged hair. 

The range with Keratin Repair Actives works at the cellular level of the hair structure and helps reconstruct damaged protein making hair strong and resilient to damage. All the products in the range have a beautiful fragrance, luxurious texture and are designed to delight the senses as much as to work wonders on damaged hair.


In conjunction with the launch, Malaysian women can participate in the “Go Play with your Hair” campaign by logging on to www.dovehair.com.my. Steps include: -

Consists of five (5) Challenges as follows (names of Challenges and their respective hashtags):
Play With Sunshine (#DoveChallenge1)
Play With Colours (#DoveChallenge2)
Play With Curls (#DoveChallenge3)
Play With Straight Strands (#DoveChallenge4)
Play With Styles (#DoveChallenge5)

Upload a photo based on the challenge according to their choice and participant may submit multiple entries
Contest period: 17 October 2014 – 28 November 2014

The grand prize winner will stand a chance to win a trip to Boracay, Philippines‎ worth RM4,500 for 4 days and 3 nights based on the most creative hairstyle and the number of challenges joined.  There will also be 10 weekly winners who will be bringing back 6 in 1 Hair Styling Kit and Dove Intense Repair range worth RM100 each.

So, go crazy and play with your hair – Dove will take care of the damage!


Dove Intense Repair Therapy
Dove Intense Repair range nourishes hair with ingredients such as Keratin Repair Actives that penetrate deeply to help restore and strengthen hair, protecting it against future damage. Continuous care with the Dove Intense Repair Shampoo and Dove Intense Repair Conditioner will keep hair strong and the duo will also help give 97 per cent fewer split ends. Get beautiful, softer, smoother, shinier and stronger hair that is free from damage.


Shampoo  |  Conditioner  |  Daily Treatment Conditioner  |  Treatment Mask  |  All Day Repair Cream

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