5 Formulas, 210 Shades. MAKE UP FOR EVER introduces Artist Shadows.

Sunday, October 05, 2014

I guess there are no makeup brands could develop such amount of eye shadow colours, only the world's leading make-up brand could do the thing, which are widely demanded from the make-up industry and beauty junkies -- MAKE UP FOR EVER.

So, here's the story behind these 210 eye shadows...
In 1984, eye shadows were the first products that Dany Sanz created. Among one hundred of them, all eye shadows are hand-pressed and made entirely in an artisanal fashion. In the world of makeup, this was already a genuine revolution.

The Pearly and Matte Formulas WERE developed using TWO different types of state-of-the-art Technology.

Pearly Formulas (Satiny, Metallic, Iridescent, Diamond) 
Artist shadow pearly shades feature two technical innovations: 
1. Water-blend Technology
- Powders, pigments and new 3D gel polymers are mixed with water to create a formula that is heavily loaded with pigments (up to 71.5%).
- Water is then extracted through evaporation, giving a supple and slightly creamy texture with extremely vivid colours that can be endlessly blended.
2. Pigment Atomization 
- Brings purity, evenness and extremely intense colour.

Other Key Ingredients of the Formula: Mother-of-pearl, to add intensity and shine to the colour, plus metal oxides and black pigments for all the metallic effects (metal finish).

The particles of these eye shadows are less volatile which means they don’t fall away during application.

Matte Formulas
- Artist shadow offers fine and supple matte formulas that contain no pearlized particles whatsoever and provide an outstandingly even result.
- Pigment micronization ensures colour is pure and even.
- Heavy pigment load – up to 88% in the matte black shade – guarantees hold and colour intensity.
- Nylon powder makes the formula ultra-soft so it’s easy to apply and to layer.
- Zinc oxide and talc ensure optimal hold that stays fast.

Ultra-sensorial to the touch, it glides on effortlessly and offers endless colour gradation possibilities. Artist shadow’s innovative formula means colours can be layered without saturating the surface, for a dazzling result. It’s easy to tone down a stronger colour with brush no. 228 or by applying a lighter colour over it. These cutting-edge, new-generation* eye shadows let everyone get the desired look, whether discreet and natural, more emphatic, or suited to the needs of professional makeup artists, with makeup that will stand up to any lighting, shooting or stage conditions.

How to differentiate the types of shadow formulas? Easy peasy, you just have to recognized the first letter of the colour code.

I-XXX (Iridescent)  |  M-XXX (Metal)  |  D-XXX (Diamond)  |  S-XXX (Satiny)

I-514 Pink Ivory
D-334 Apple Green
I-746 Watermelon

The Artist Shadows are all available in Sephora stores. If you’re looking for a full 210 colours collection, you may head over to MUFE PRO Boutique, Starhill and Gurney Plaza.

The shadows are only available in refill pack (retails at MYR63 each), and the artist palette retails at MYR20, available in mono, duo and trio colour palette.

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