Laneige Collaborates with pushBUTTON to Create the Perfect K-BEAUTY Look on the Runway

Thursday, September 11, 2014

‘K-BEAUTY’, the new Korean Wave, is putting focus on what cosmetic products Korean women use, what they wear and how they put everything together effortlessly. Known among Koreans as the leader of Korean Wave beauty in the global market, Laneige understands the power of both make-up and fashion in a woman’s ensemble. Without one or the other, a woman’s outfit is never complete.

Thus, the core of K-beauty lies in the perfect mix & match of fashion and beauty. With the launch of ‘LANEIGE meets FASHION’, Laneige wants women all over the world to be inspired by K-Beauty and to celebrate the traits that make up a fashionista – great skin, an understanding of make-up, a good eye for detail and an overall sense of style.

Laneige meets Fashion
The collaboration, set to debut in August 2014, will reflect a unique partnership between Laneige and pushBUTTON as they work together to deliver a trendy yet sophisticated collection named ‘LEO-PUPPY’. As its name suggests, LEO-PUPPY combines leopard prints (which represent animal fur) and puppy patterns to embody the anti-fur concept in a friendly, witty way.

To celebrate this beautiful harmony between Laneige and pushBUTTON, a collaboration clutch was produced. Fashioned in black and green LEO-PUPPY prints, this ‘It-Clutch’ was designed to be convenient yet fashionable at the same time. As a way to reward its loyal customers, the It-Clutch will be awarded to customers who purchase products worth MYR200 or more from the LEO-PUPPY collection.

Leo-Puppy Serum Intense Lipstick    |    MYR70
Leo-Puppy Serum Intense Lipstick will feature 4 new shades in this new collection. They are Push Pink, Dressy Coral, Button Orchid and Retro Plum.

Leo-Puppy BB Cushion SPF50+ PA++   |   MYR150
Do I need to say how good it is? Infused with Laneige’s MelacrusherTM technology, the BB Cushion helps the skin recover its ability to self-decompose melanin for a brighter and fairer skin, free from blemishes.

Leo-Puppy Eye Shadow   |   MYR90
The eye shadow consists of 3 shades in a palette; beige, pink brown and hot pink designed in the LEO-PUPPY leopard print.

You can now grab yourself one of their collection (or even all of them) now at Laneige counters.

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