More plump! More water! Laneige Introduces a brand new Water Bank range with Biogene Technology
Friday, August 01, 2014
I believe every one of us (or I shall say most of us) are
one of the fallen victims to hundreds of moisturizing products, yet still find
yourself dealing with dry skin? Shhh… don’t even mention for dry skin, even
oily skin shares the same concern!
Well, it says that Laneige has took over 20 years of
water research under its belt, have come up with a moisturizing solution
customized for Asian women who experience moisture loss more easily than others
– that’s why we have the all-new Water Bank AD!
Yes I know, by the time when most of us are still
drooling over its existing Water Bank range, the essence especially, the
all-new Water Bank AD, a significant upgrade from its 2013 predecessor, is focused
primarily on Asian women’s skin, taking into consideration our climate patterns
and heavy use of indoor air-conditioning.
The Souls of the new Water Bank AD
Infused in its innovative formula are the Hydro Ion
Mineral Water and the new Biogene Technology, these key elements have generated
a breakthrough technology that promotes the self-creation of moisture even in
dry conditions.
Hydro Ion Mineral Water
Laneige’s Hydro Ion Mineral Water is ionized water
containing minerals and vitamins that promotes skin moisturization. A research
was done on 23 types of minerals that exist in our body. Of the 23 minerals,
six of them, which include Magnesium, Manganese, Zinc, Calcium, Potassium and Sodium
were found to be essential for skin moisturizing, aging and whitening. These
minerals are then broken down into smaller particles to enhance the absorption
rate. Its miniscule size enables the minerals to penetrate through the 20 layers
of skin in a deeper and more rapid rate. Once permeated, it activates the moisturization
genes. The new Hydro Ion Mineral Water is 8 times more effective in delivering
moisture to the skin as compared to the Optimal Mineral Water, which was used
in the previous Water Bank range.
Exclusive Biogene Technology – Moisturizing Genes
The new Biogene Technology effectively controls the skin’s
water-oil balance. It is produced through the gene-level management and its
task is to maintain the moisture balance at an optimum level.
It works to activate the 4 genes (Filaggrin, SASPase,
Caspase-14, Lorocrin) that are involved in the creation of Natural Moisturizing
Factors (NMF) and the normalization of epidermal cell division which is
important for building up a healthy skin barrier. A healthy skin barrier allows
the skin to maintain moisturizing power and effectively retain moisture even
under extremely dry conditions. This leaves the skin well-moisturized for 24
hours.
I remembered there were a total of 7 products for the
previous version of Laneige Water Bank. This time, Laneige has shrinked the
Laneige Water Bank AD into 5 distinct products:
Water Bank
Essence_EX, Water Bank Gel Cream_EX, Water Bank Moisture Cream_EX, Water Bank
Eye Gel and the Water Bank Double Gel Soothing Mask.
Water Bank Essence_EX, 60ml |
MYR165
Dubbed as Asia’s No.1 moisture essence, it infuses the skin
with rich and abundant moisture as soon as it is applied, rewarding the user
with a smooth and moisturized finish all day long. The Hydro Ion Mineral Water
present in the essence deeply penetrates 20 layers of skin, thus activating the
moisturizing gene which relieves dry skin and repairs skin damage.
Water Bank Gel Cream_EX, 50ml | MYR130
A semi-opaque gel-type that spreads on lightly for an
instant refreshing and moisturizing effect. Its fast absorption rate and non-sticky
finish is perfect for women who long for fresh skin all day long. Preferably for oily to combination skin.
Water Bank Moisture Cream_EX, 50ml, | MYR130
A soft moisture cream that spreads onto the skin, creating
a strong moisture film that helps to retain moisture for long hours. Upon
application, it leaves a soft moisture film that helps to give elasticity to
the skin. Similar to the Gel Cream_EX, the moisture cream is also made from a
mild formula that makes it suitable for sensitive skin while improving skin redness.
Water Bank Eye Gel, 25ml, | MYR130
Made with a cool, refreshing texture, this eye gel replenishes
moisture, eliminates puffiness while caring for tired eyes. Its moisturizing
and nourishing nature relieves stress and tension, making it a product that is
perfect for the eyes.
Water Bank Double Gel Soothing Mask, 5 each, | MYR85
A moisturizing and soothing mask that cools and relieves
stress is what you need after a long day of work. Feel the cooling effect of
the mask as it melts onto the skin with its semi-opaque hydrogel. It instantly
decreases the skin temperature upon application. The mask is perfectly designed
to fit to all the curved lines of the face, leaving no gaps in order to evenly
deliver activating ingredients to all parts of the face.
“A Moisturizing Genius That works to Revive 4 Dormant
Genes, Activating Our Skin’s Ability to Generate and Retain Moisture”
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