Weekend Buzz: Laneige Launches “Waterful Sharing Campaign” in Partnership with Malaysian Environmental NGOs (MENGO)
Friday, July 11, 2014
Following
Laneige’s global campaign to raise awareness on water accessibility to
communities in need, Laneige Malaysia has kick started an initiative called
“Waterful Sharing Campaign” to aid marginalised groups through a partnership
with Malaysian Environmental NGOs (MENGO).
Laneige
Malaysia and MENGO are targeting to raise RM 60,000 through a 3 month campaign
to facilitate the installation of rainwater harvesting systems in selected
homes. Three homes have been identified so far to benefit from the campaign,
including Trinity Community Children Home Society, Shelter Home for Children
and Praise Emmanuel Children Home.
The
campaign is aimed at providing the homes with simple yet innovative ways to
harvest rain water which in turn will reduce expenditure on water bills. In
addition, the rainwater harvesting systems are designed to serve the homes
during water crisis. Clean water is critical to maintain hygiene and well-being
of people living in homes, particularly children, old folks and the disabled
due to their special needs.
Although
the recent water crisis has raised awareness on the need to install
water-saving kits at home, marginalised communities struggle whenever they are
hit with a water crisis as they have limited resources. Malaysians
unfortunately are one of the highest consumers of water per day. With the
recent water crisis, many Malaysians were caught off guard with water rationing
measures and because of our complacency in dealing with such crisis, the average
Malaysian found it difficult to adapt to a reduced water consumption pattern.
Rainwater harvesting is a simple yet easy way to capture and store rainwater
for any emergency use.
To
support the campaign, Laneige is launching its “Waterful Charity Kit” featuring
limited edition packaging design where RM10 from the Charity Kit will be
contributed towards the targeted fund. The “Waterful Charity Kit” will consist
of:
Multi Cleanser (30 ml)
Power Essential Skin Refiner_Light / Moisture (50
ml)
Balancing Emulsion_Light / Moisture (50 ml)
Water Bank Essence_EX (30
ml)
Water Bank Gel / Moisture Cream_EX (20 ml)
Water Sleeping Pack_EX (20
ml)
With the tagline Awaken Naturally Hydrated Skin, the “Waterful Charity
Kit” will be retailing at MYR129 per pack at all Laneige beauty counters
nationwide starting July 2014.
Apart
from fund raising activities for the campaign, Laneige Malaysia and MENGO have
pulled out all stops to engage multiple stakeholders in the community. A series
of talks and workshops in universities are being planned to inspire and recruit
volunteers to lend a helping hand during the installation of the systems
targeted in September.
In
addition, the Laneige Malaysia team has pledged their commitment to help by
cleaning and sprucing up the environment of the homes whilst the installations
take place. A talk for the residents of the three homes will also be carried
out to share information on how to keep their skin hydrated and healthy.
To find
out more information about Laneige Malaysia’s “Waterful Sharing Campaign” and
the “Waterful Charity Kit”, please log on to www.laneigewaterfulcampaign.com.my
or connect via http://www.facebook.com/laneigemalaysia
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