Weekend Buzz: Laneige Launches “Waterful Sharing Campaign” in Partnership with Malaysian Environmental NGOs (MENGO)

Friday, July 11, 2014


Following Laneige’s global campaign to raise awareness on water accessibility to communities in need, Laneige Malaysia has kick started an initiative called “Waterful Sharing Campaign” to aid marginalised groups through a partnership with Malaysian Environmental NGOs (MENGO).

Laneige Malaysia and MENGO are targeting to raise RM 60,000 through a 3 month campaign to facilitate the installation of rainwater harvesting systems in selected homes. Three homes have been identified so far to benefit from the campaign, including Trinity Community Children Home Society, Shelter Home for Children and Praise Emmanuel Children Home.

The campaign is aimed at providing the homes with simple yet innovative ways to harvest rain water which in turn will reduce expenditure on water bills. In addition, the rainwater harvesting systems are designed to serve the homes during water crisis. Clean water is critical to maintain hygiene and well-being of people living in homes, particularly children, old folks and the disabled due to their special needs.

Although the recent water crisis has raised awareness on the need to install water-saving kits at home, marginalised communities struggle whenever they are hit with a water crisis as they have limited resources. Malaysians unfortunately are one of the highest consumers of water per day. With the recent water crisis, many Malaysians were caught off guard with water rationing measures and because of our complacency in dealing with such crisis, the average Malaysian found it difficult to adapt to a reduced water consumption pattern. Rainwater harvesting is a simple yet easy way to capture and store rainwater for any emergency use.


To support the campaign, Laneige is launching its “Waterful Charity Kit” featuring limited edition packaging design where RM10 from the Charity Kit will be contributed towards the targeted fund. The “Waterful Charity Kit” will consist of:

Multi Cleanser (30 ml)
Power Essential Skin Refiner_Light / Moisture (50 ml)
Balancing Emulsion_Light / Moisture (50 ml)
Water Bank Essence_EX (30 ml)
Water Bank Gel / Moisture Cream_EX (20 ml)
Water Sleeping Pack_EX (20 ml)

With the tagline Awaken Naturally Hydrated Skin, the “Waterful Charity Kit” will be retailing at MYR129 per pack at all Laneige beauty counters nationwide starting July 2014.

Apart from fund raising activities for the campaign, Laneige Malaysia and MENGO have pulled out all stops to engage multiple stakeholders in the community. A series of talks and workshops in universities are being planned to inspire and recruit volunteers to lend a helping hand during the installation of the systems targeted in September.


In addition, the Laneige Malaysia team has pledged their commitment to help by cleaning and sprucing up the environment of the homes whilst the installations take place. A talk for the residents of the three homes will also be carried out to share information on how to keep their skin hydrated and healthy.


To find out more information about Laneige Malaysia’s “Waterful Sharing Campaign” and the Waterful Charity Kit”, please log on to www.laneigewaterfulcampaign.com.my or connect via http://www.facebook.com/laneigemalaysia

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