CIMB Bank today announced it is the presenting sponsor of The Color Run™, a five-kilometre fun run that gathers participants to run through showers of coloured powder in a celebration of health and happiness when it hits the streets of Kuala Lumpur on 17 August 2014. Dubbed the “Happiest 5k on the planet”, the untimed event organised by IMG will be held at Padang Merbok and is expected to attract 13,000 participants.

Exploding in popularity since its January 2012 launch, it has taken the world by storm and grown from just over 50 runs with 600,000 participants in 2013, to over 100 international events. It debuts the ASEAN runs in Singapore in 2013 and subsequently held its second ASEAN run in Jakarta in January 2014, attracting nearly 30,000 runners from both cities.

Registration for the Kuala Lumpur edition of The Color Run™ opens now. Registration fee is at RM 75 per participant. To be a color runner, log on to www.thecolorrun.my.

The first 2,000 CIMB Bank Credit Card, Debit Card and Kwik Account holders will enjoy a 10% discount. Customers, who sign up for a CIMB Kwik account between 9 June to 14 July 2014, will receive a further RM60 cash rebate if they register 4 entries in addition to the 10% discount. For more information or for the full terms and conditions of the CIMB Color Run promotions, log on to www.cimbbank.com.my.

To keep updated on The Color Run™ Malaysia, visit their Facebook page.