Weekend Buzz: L'Occitane Foundation on Visually-Impaired

Saturday, May 03, 2014

The day was bright and sunny, a good omen as L’OCCITANE made its visit to the Malaysian Association for the Blind (MAB)’s Kinta Valley Center in Ipoh, Perak. The visit was in conjunction with L’OCCITANE Malaysia’s signature fundraising campaign, where they have been working together with MAB to raise funds to improve the lives of the visually-impaired in Malaysia. 


2014 marks the 5th year of L’OCCITANE Malaysia’s support towards MAB. Since 2009, L’OCCITANE has been working closely with MAB, staying true to the essence of the brand’s global charity foundation, L’OCCITANE Foundation, which is dedicated to fighting avoidable blindness in developing countries. More than 300 million people in the world are blind or visually-impaired, but in fact a staggering 80% of blindness is avoidable.
Over the previous years, L’OCCITANE Malaysia has successfully raised over RM166,258 on behalf of MAB. This year, the charity fundraising drive was held from November 2013 to February 2014, where members of the public could purchase the limited-edition collectible Pure Mini Shea Butter (RM33) to contribute their part. Thanks to the dedication of the L’OCCITANE Malaysia retail team, a total of 1,250 pieces of Pure Mini Shea Butter were sold, bringing the total amount of funds raised to RM40,000; channelled to the two blind associations with RM20,000 respectively. 
L’OCCITANE Malaysia’s contribution of a total of RM42,258 (RM20,000 from the sales of local charity 
initiative & RM22,258 subsidised by L’OCCITANE FOUNDATION FRANCE) to MAB for its fundraising initiative comes in the form of the Daily Living Skills Project, where the funds were channelled to the Kinta Valley Center, Ipoh Branch. The project involves the setting-up of a kitchen and bedroom equipped with educational tools, so that the visually-impaired can learn basic domestic skills in a realistic environment so they are able to live independently. 
This year also marks a new beginning for L’OCCITANE Malaysia as they have branched out their reach to help St. Nicholas’ Home in Penang. Founded in 1926, St. Nicholas Home is a non-profit and non-governmental organisation (NGO) dedicated to help blind and visually-impaired residents. RM20,000 was donated to the home to furnish Taska OKU St. Nicholas with educational-related toys. With L’OCCITANE Malaysia’s contribution, visually-impaired children at the nursery can use the tools to develop their psychomotor, cognitive and social skills to the best optimum level possible. 

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