Trend Alert: Vans X Della SS14 Capsule Collection
Saturday, May 24, 2014
Vans, the original action sports footwear and apparel
brand joins hands with Della, a socially responsible fashion company to release
a capsule of footwear and accessories for the spring season.
This collaboration with Vans creates an opportunity to heighten
the awareness of Della’s dedication to empowering the women of the Volta Region
of Ghana, West Africa.
Tina Tangalakis, founder and creative director for Della,
started the company after she fell in love with Ghana during a volunteer
program she joined in 2009. She quickly became enamored with the culture and
utilized her background in business and design to begin Della. Today, the
company provides the opportunity to build a foundation for a better life
through jobs, education and skills training by employing over 50 women to
create handcrafted textiles using sustainable materials from the Ghana region.
The Vans x Della partnership launches a six-piece
footwear capsule for men and women with accessories offering to match. Vans
tapped into Della’s team of designers to handcraft fabrics through a local
batik process to create one-of-a-kind prints that were blended on the Vans
classic Sk8-Hi Reissue, Era, Authentic, Sk8-Hi Slim and the two
new accessory silhouettes, a large hobo bag and wristlet clutch. The rich
colors of the fabric are inspired by the landscape and culture of the region.
Vivid shades of blue, yellow, red and green mimic the riverbanks and tree lines
found in Volta. The tri-tone heart print pulls together tones of pink, magenta
and purple that embodies the heart and soul put into the construction of these
hand crafted materials.
Vans traveled to Ghana to document an exclusive glimpse
at the passionate, talented women behind Della. Watch our journey to West
Africa with the Della team on OffTheWall.TV.
The Vans x Della collection is available at all Vans
boutiques. For more information, check out www.facebook.com/VANS.malaysia
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