As Joico's hairstylists are passionate about revealing the potential of every customer’s individual beauty, Joico continues to push the limits and give hairstylists the tools to TURN HEADS. Joico is committed to providing stylists and consumers with the tools to transform even the most difficult hair into hair that’s extraordinary – shiny, healthy and beautiful.

The Launch Party was then taken over by a magnificent hair show by guest artists Cherry Petenbrink and Kim Judkins Bonadio. Cherry and Kim showcased their extravagant and very colourful hair creations through a runway performance. Guests and members of the media were given the opportunity to witness both Cherry and Kim in action on stage that night.

Both clad in classy black, Cherry and Kim ended their hair show with a final catwalk by all the models. It was indeed an eye-opening experience for all who was present at The Roof that night.