Ain’t like other classical Swiss watches, here comes the new blood joining the timepieces community – SevenFriday by Red Army Watches.

Started with only three models, this Zürich (Switzerland) based company, was officially founded in May 2012 by Daniel Niederer. He had already been working on product and brand development for more than a year and a half prior to the official launch in December 2012.

The Iconic Shape of SevenFriday – less bulky, more casualties.

SevenFriday’s iconic squircle watch case – a term coined from the words ‘square’ and ‘circle’ – used on every model, is the perfect medium in which to contain the technical flourishes such as the animation ring that since seen stainless steel, rubber and wood utilised as its insert.

To celebrate the brand’s sustained level of excellence, subdivisions within the P1 and P2 range are enabling new enthusiasts to join the fray and pick up their own unique watch that is both a must-have as well as a masculine conversation piece in any social setting – the P1-2 (Bright), P1-3 (Orange), P1-4 (Blue), P1-5 (Green), and P2-2 (Works) – will be officially launched in Malaysia.

SevenFriday’s iconic squircle watch case – a term coined from the words ‘square’ and ‘circle’ – used on every model, is the perfect medium in which to contain the technical flourishes such as the animation ring that since seen stainless steel, rubber and wood utilised as its insert.

SevenFriday is exclusively available at Red Army Watches Pavilion KL, Tropicana City Mall , One Utama Shopping Centre and Madison Bangsar Village II.

Watch Specifications

Case Material: Material varies with model
Case Back: Material varies with model
Animation Ring: Material varies with model
Interface: Design varies with model
Water Resistance: 3ATM
Glass: Specially hardened and antireflective treated mineral glass
Movement: Automatic Miyota 82S7 with open balance
Strap: Calf leather
Buckle: Tang buckle
Features: 24-hour indicator disc, small seconds
Warranty: 2-year