SevenFriday Launches in Malaysia
Friday, March 07, 2014
Ain’t like other classical Swiss watches, here comes the
new blood joining the timepieces community – SevenFriday by Red Army Watches.
Started with only three models, this Zürich (Switzerland)
based company, was officially founded in May 2012 by Daniel Niederer. He had
already been working on product and brand development for more than a year and
a half prior to the official launch in December 2012.
The Iconic Shape of SevenFriday – less bulky, more casualties.
SevenFriday’s iconic squircle watch case –
a term coined from the words ‘square’ and ‘circle’ – used on every model, is
the perfect medium in which to contain the technical flourishes such as the
animation ring that since seen stainless steel, rubber and wood utilised as its
insert.

Miss Julianna Chai and Mr Sugiharto Kusumadi |
Mr Soemantri Kusumadi and Mr Daniel Niederer |
To celebrate the brand’s sustained level of excellence,
subdivisions within the P1 and P2 range are enabling new enthusiasts to join
the fray and pick up their own unique watch that is both a must-have as well as
a masculine conversation piece in any social setting – the P1-2 (Bright), P1-3
(Orange), P1-4 (Blue), P1-5 (Green), and P2-2 (Works) – will be officially
launched in Malaysia.
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Joey G, emcee of the day |
SevenFriday’s iconic squircle watch
case – a term coined from the words ‘square’ and ‘circle’ – used on every
model, is the perfect medium in which to contain the technical flourishes such
as the animation ring that since seen stainless steel, rubber and wood utilised
as its insert.

SevenFriday is exclusively available at Red Army
Watches Pavilion KL, Tropicana City Mall , One Utama Shopping Centre and
Madison Bangsar Village II.
Watch Specifications
Case Size: 47x47.6 mm
Case Material: Material varies with model
Case Back: Material varies with model
Animation Ring: Material varies with model
Interface: Design varies with model
Water Resistance: 3ATM
Glass: Specially hardened and antireflective treated mineral glass
Movement: Automatic Miyota 82S7 with open balance
Strap: Calf leather
Buckle: Tang buckle
Features: 24-hour indicator disc, small seconds
Warranty: 2-year
Case Back: Material varies with model
Animation Ring: Material varies with model
Interface: Design varies with model
Water Resistance: 3ATM
Glass: Specially hardened and antireflective treated mineral glass
Movement: Automatic Miyota 82S7 with open balance
Strap: Calf leather
Buckle: Tang buckle
Features: 24-hour indicator disc, small seconds
Warranty: 2-year
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