Keep Cool with Levi’s® CoolMax® Spring 2014 Collection

Wednesday, March 12, 2014


Argh, panas-nye!! People like me will avoid wearing denims or jeans if I planned for a long day-out, especially during my schooling time. Hardly deny that the weather is getting hotter and hotter and hazy recently, and yet I still wanna stay stylish. Anyway to keep yourself less sweaty?


I would wanna have more ice kacang!!
Levi’s® is launching COOLMAX®, an innovative denim collection where everyone, everywhere has the opportunity to wear denim and non-denim styles year-round, regardless of the temperature. This collection is specifically constructed to combat sweltering hot weather.


How could Levi’s® will forget of their signature perfect fit cutting-edge jeans design? =)

Engineered for comfort and woven with COOLMAX® fibers that create a cooling effect, these looks help adjust the body’s temperature to maintain temperature balance and comfort amidst the summer heat. COOLMAX® enables proper body ventilation and ensures motion at the same time. Therefore it’s perfect for seasonal weather changes.


COOLMAX® collection will be available at select Levi’s® retail stores nationwide from April 2014 onwards.

Here are some sneak preview for Levi’s® COOLMAX® Collection:









Levi’s® Keep Cool Campaign

Do not miss out on the Levi’s® Keep Cool Cart, a unique vehicle containing many cool surprises, which will be roaming around major shopping malls throughout Malaysia between April to May 2014. An online contest for consumers will also be rolled out over the span of 30 days where daily prizes from Levi’s® Brand are up for grabs. 


Easy entries! All you have to do is: 
- Simply snap a photo in front of any Levi’s® Keep Cool store window
- Complete the sentence “Keep Cool and ______” 


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