H&M Launches Conscious Collections for Spring 2014: Sustainable Glamorous

Thursday, March 27, 2014

Swedish fashion giant H&M is continuing its commitment to more sustainable fashion with two new collections this Spring 2014Conscious and Conscious Exclusive Collection. For this year’s Conscious Exclusive collection, H&M is working in collaboration with the sustainable fashion and design think tank Ever Manifesto, which shares H&M’s commitment to a more sustainable future for fashion.



The Conscious Exclusive Collection
The dramatic and intricately detailed pieces in the Conscious Exclusive collection show what can be done with more sustainable materials, taking a mix of flamenco and Bohemia as inspiration. It exudes a luxurious bohemian feel with flamenco influence and a generous amount of embellishments. Silhouettes are curvy and ultra-feminine with contrasting masculine details. The overall color palette of this collection is one of romantic whites, cloudy blues and a mix of metallic and rich prints. Accessories are a prominent part of the Conscious Exclusive collection, created from recycled beads and plastics.



In commemoration of the launch of the Conscious Exclusive Collection and the collaboration with Ever Manifesto, a new issue of the Ever Manifesto magazine, entitled Ever Conscious, will be distributed in partnership with H&M.


The Conscious Collection
Each piece of clothing from the Conscious collection is made from environmentally friendly materials such as Tencel®, recycled cotton, recycled polyester and organic cotton. Featuring silhouettes of long lengths and wide volumes and draped garments in colors inspired by sunset in the dessert and sand tones of terracotta, burnt brown, saffron, sun yellow and reddish pink tones. Tassles, beads and metallic feature prominently along with semi-shiny fabrics, drapy hand feel mixed with sturdy and dry heavy weaves.


H&M's Conscious and Conscious Exclusive Collection will be available in 150 selected H&M stores worldwide, as well as online. Both collections will star supermodel Amber Valletta, known for her interest in sustainability. 

You may grab them in H&M Lot 10 and Avenue K from April 10, 2014.




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