Reebok Launches ZQuick Footwear Collection: Lightweight yet High Performance

Sunday, February 23, 2014

Reebok launches the latest iteration of its LIVE WITH FIRE marketing campaign featuring the brand’s latest footwear innovation – ZQUICK. Part of Reebok’s new ZSeries footwear collection, ZQUICK is a unique, lightweight product engineered to perform like high-performance ZRated tires found on exotic high-end sports cars.  ZQUICK is designed to help runners become unnaturally quick and allow them to start, stop and turn on a dime quickly and confidently. 

The campaign, the first in the evolution of the LIVE WITH FIRE rallying cry Reebok introduced in 2013, aims to convey to consumers the physical, mental, and social benefits awaiting those who choose not to sit still and celebrates the real, authentic and grittier side of fitness. 

In the US, the campaign officially kicks off this week with the launch of the ZQUICK TV spot “Race the City,” and will be supported with print and digital media as well. The spot will be rolled out globally throughout February. Created by DDB Worldwide, “Race the City” features runners attempting to race a subway train to illustrate ZQUICK’s unique “unaturally quick” product proposition. The TV spot showcases ZQUICK as a shoe that allows people to step out of their comfort zone and attack their workout with the upmost confidence and passion. The ZQUICK campaign will be followed by other product-led executions under the brand’s LIVE WITH FIRE rallying cry first introduced in 2013. 

ZQuick for Women

ZQuick for Men

 In addition to ZQUICK, creative executions will also support Reebok’s key fitness products such as the Reebok ONE Series footwear and apparel collection, the Reebok CrossFit footwear and apparel collection, the Reebok All-Terrain Series collection and will showcase Reebok Women’s fitness, including new Dance and Yoga and Les Mills collections.

See Reebok’s “Race the City” TV spot here

Reebok Z Fury (RM369.00) & Z Quick (RM349.00) is available now at Reebok Boutique, Studio R, RSH Stores, and major departmental stores.

ZQuick for Knowshon Moreno
For more information, visit Reebok at and Reebok Malaysia Facebook at

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