La Martina Spring/Summer 2014 Collection: Heritage + Vibrant

Friday, January 24, 2014


La Martina, created 30 years ago by Lando Simonetti who always keeping focus on the sport of Polo and its elegant, tradition and prestige, this SS14 has finally made their first crossover: where English tradition meets the colours of Argentina, South America. 



The La Martina ‘Coleccion Privada’ capsule collection evokes a unique look rediscovered from old photos of the big English families who first made the vast Argentinean land their home. The alchemy of a passion for polo and memories of a far-off homeland made for an unmistakably British style of sportswear - a style kept alive in Argentina, through the combination of traditional English fabrics with new local ones.

This collection consists of 3 Capsule Collection, which are the Guards Collection, Portofino Collection & Kenia Collection.  

Guards Collection

Guards Collection
Continuing the association between La Martina and the most esteemed polo club in England, host to some of the world’s most important tournaments, ‘Royal Box’ is a capsule collection which draws inspiration from the style of the Royal Family’s esteemed invited guests.


Portofino Collection
The style of the polo–lover is transformed to convey the unique mood of the seaside of Portofino. Breton stripes reference in a modern way the reigning taste of the early 20th century tourists, who considered the seaside the perfect spot for partaking in sports like sailing and tennis. Thus, as is the brand’s DNA, it offers a dress-code for the seaside, reminiscent of the style of those first refined and cultured British tourists who travelled internationally in search of the spirit of the Mediterranean. The women’s collection also includes majolica-inspired printed dresses and shirts, intended to evoke the rocky villages of Liguria. The sunny yellow and bright shades which evoke the colours of the houses, contrast with the blue, navy and grey which respectively evoke the sea and the rocks.

Kenia Collection
The spirit of safari permeates the range which evokes the mood of ‘Out of Africa’, and a time when Europe had a burning desire for adventure, and to discover majestic lands, colours and exotic tastes. Figuratively interpreted by La Martina, the brands offers a dress code complete with animal prints and graphic Masai influences. Red and burnt orange convey the African landscape, whilst the use of purple and turquoise shades is inspired by local dress.



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