Yahoo! Launches Style Factor - A Dedicated Online Paltform for New Age Malaysian Women

Saturday, December 28, 2013

Yahoo Malaysia announced the launch of Style Factor Malaysia, a premium fashion, beauty and personal care site for the new age Malaysia women. Style Factor will bring the latest celebrity news and information on fashion, photo galleries and how-to videos, programmed especially for Malaysian users. 

Making its debut in Malaysia, Style Factor has its roots in Yahoo US, the concept originating from a long-time global partnership with Procter & Gamble. The initiative has been successfully extended to other Asian countries like Indonesia, India and the Philippines in the last two years.

Daniella Sya
Leveraging the trending topics relating to leisure and entertainment content, Style Factor will offer locally produced content, hosted by model Daniella Sya, with a dedicated editorial team supporting the production of local news online.

Video content will be an integral part of Style Factor and Daniella will anchor the signature video series which will have short Style Factor episodes in both English and Malay. The themes of these episodes will range from how to repair damaged hair to how to look good in photos (especially useful in the age of selfies and photos sharing sites).

With the consumption of video content on the rise, Yahoo expects to drive greater traffic to the Style Factor site. Yahoo Malaysia’s monthly video stream numbers have increased tenfold over the past year, rising from 160,000 streams in Aug 2012 to 1.96 million streams in Aug 2013.

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