Make A Heartwarming Pledge to Your Loved Ones on Kleenex® Share the Softness Campaign

Saturday, December 07, 2013


Amongst the hustle and bustle of today’s busy society, we often tend to over commit ourselves by wanting to do just about everything and be everywhere at the same time, juggling between work, peers, family and “me” time. If we are often not making it to get-togethers, family outings, movie dates and the list goes on, then are we getting in to the habit of making empty promises a tad too often? Step up and turn things around today by making a pledge on the Kleenex® Wall of Softness – a bold new reminder that even small gestures mean a great deal to the people in your life.



Joining Kleenex® to spread acts of softness by making the very first pledges on the Kleenex® Wall of Softness are local celebrities – philanthropist and World Vision’s Child’s Rights advocate Deborah Henry and award-winning actress Sharifah Amani.

Emily Chong, Group Brand Manager of Kimberly-Clark Malaysia, Deborah Henry, and Sharifah Amani make their pledges
The Kleenex® Softness Store will be moving around Klang Valley to reach out to the public, advocating the importance of showing love and care with just a simple act of softness. To encourage the act of softness, the first 500 participants who visits the Kleenex® Softness Store will be able to walk away with Kleenex® tissues by just pledging their act of softness on-the-spot.


The Kleenex® Share the Softness campaign will run from 20 November 2013 till 15 January 2014 and aims to achieve 5,000 pledges, upon which Kleenex® will spread the softness to the underprivileged children of the Fugee School with a cash donation of RM10,000. Through this campaign, Malaysians will be reminded to bring softness into each other’s lives, and also to the lives of needy children in the Fugee School, a non-profit charity organisation that provides basic education to refugee children from Somalia.

Deborah Henry, Sharifah Amani, & Emily Chong, Group Brand Manager of Kimberly-Clark Malaysia make their purchases in theKleenex Softness Store by paying with a simple pledge
Join Kleenex®, Deborah Henry and Sharifah Amani to pledge an act of softness today on www.facebook.com/Kleenex.Malaysia – all you have to do is make your pledge, and first 100 daily pledgers will get a free Kleenex® soft pack! Next, share a photo of you fulfilling your pledges and stand a chance to win a holiday worth RM3,000 plus RM2,000 of spending money!

Keep updated on the latest campaign details, as well as locations for the Kleenex® Wall of Softness and Kleenex® Softness Store, via Kleenex® Facebook page at www.facebook.com/Kleenex.Malaysia. Look us up or tag us via #kleenexsoftness in your instagram, facebook and twitter to be part of the Kleenex® Share the Softness movement today.

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