Make A Heartwarming Pledge to Your Loved Ones on Kleenex® Share the Softness Campaign
Saturday, December 07, 2013Amongst the hustle and bustle of today’s busy society, we often tend to over commit ourselves by wanting to do just about everything and be everywhere at the same time, juggling between work, peers, family and “me” time. If we are often not making it to get-togethers, family outings, movie dates and the list goes on, then are we getting in to the habit of making empty promises a tad too often? Step up and turn things around today by making a pledge on the Kleenex® Wall of Softness – a bold new reminder that even small gestures mean a great deal to the people in your life.
Joining Kleenex® to spread acts of softness by making the very first pledges on the Kleenex® Wall of Softness are local celebrities – philanthropist and World Vision’s Child’s Rights advocate Deborah Henry and award-winning actress Sharifah Amani.
Emily Chong, Group Brand Manager of Kimberly-Clark Malaysia, Deborah Henry, and Sharifah Amani make their pledges |
The Kleenex® Share the Softness campaign will run from 20 November 2013 till 15 January 2014 and aims to achieve 5,000 pledges, upon which Kleenex® will spread the softness to the underprivileged children of the Fugee School with a cash donation of RM10,000. Through this campaign, Malaysians will be reminded to bring softness into each other’s lives, and also to the lives of needy children in the Fugee School, a non-profit charity organisation that provides basic education to refugee children from Somalia.
Deborah Henry, Sharifah Amani, & Emily Chong, Group Brand Manager of Kimberly-Clark Malaysia make their purchases in theKleenex Softness Store by paying with a simple pledge |
Keep updated on the latest campaign details, as well as locations for the Kleenex® Wall of Softness and Kleenex® Softness Store, via Kleenex® Facebook page at www.facebook.com/Kleenex.Malaysia. Look us up or tag us via #kleenexsoftness in your instagram, facebook and twitter to be part of the Kleenex® Share the Softness movement today.
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