Illuminate Your Festive Season with Heineken!

Tuesday, December 24, 2013


Heineken, the world’s no. 1 international premium beer gives consumers more reason to revel this festive season with the introduction of three new products, the Heineken CLUB Bottle, Heineken Draught Keg and Heineken Extra Cold, to create the perfect partner for your legendary year end celebration!


Heineken CLUB Bottle
Unveil the magic of the night as the limited edition Heineken CLUB bottle makes a star appearance in Heineken’s array of offerings this holiday season. 


Launched recently at this year’s Milan Design Week, the bottle made a stylish debut here in Malaysia at Heineken Thirst, where it was available at the VIP area and Heinesuites, creating an immediate talking point among the thousands of exclusive guests captivated by its innovative design ethos.

Designed by Matt W. Moore, the bottle features the designer’s inimitable vector-funk style and is influenced by the mesmerizing origami theme showcased during the Milan Design Week. Under natural light in its understated beauty, the aluminium bottle bears a frosted geometric pattern and signature green star; as you enter the club, the dark indigo glow of the UV light unveils the magic of the bottle that comes to life as it illuminates into a fluorescent blue & green design.



Designed for the night, the edgy Heineken CLUB Bottle and its progressive design philosophy is an inspiration for the ultimate in party luxury - the ultra-stylish accessory to complement your legendary moments with Heineken during the year end festivities. The Heineken CLUB Bottle is available for a limited time at selected premium clubs nationwide.

Joining the limited edition and super premium Heineken CLUB bottle in a host of Heineken’s exciting offerings this festive season are the Heineken Draught Keg and Heineken Extra Cold.


Heineken Draught Keg
What makes a festive comeback is the limited edition Heineken Draught Keg. Whether you are throwing a lavish barbeque party in the gorgeous outdoors or doing the mandatory New Year countdown with friends at your home, the sexy Draught Keg is your perfect drinking partner ‘tis season.


The state-of-the-art Draught Keg is a signature of Heineken’s innovation. Containing 5 litres of Heineken beer that enables you to serve and enjoy fresh quality draught beer poured by yourself, the beer can be kept for 30 days after opening. So there is no excuse not to carry on the party till the New Year!


Together with the DraughtKeg, Heineken is also introducing The Heineken Tap Challenge; the world’s first virtual draught experience where lovers of freshly tapped beer are now able to train themselves in the art of serving the perfect pint of beer.


This revolutionary virtual tap display based on innovative, multisensory kinetic technology plus a glass with integrated sensors will be introduced in a number of supermarkets throughout Klang Valley starting 20 December 2013 till 26 January 2014, where consumers will be able to take the test themselves as per the following schedule:


20th – 22nd December 2013
Cold Storage Mont Kiara & Cold Storage KLCC

28th – 29th December 2013
BIG, Publika & Mercato Damas

3rd – 5th January 2014
Bangsar Village Grocer & Cold Storage Sunway Pyramid

10th – 12th January 2014
Cold Storage Subang Parade & Cold Storage Bandar Utama

17th – 19th January 2014
Mercato Pavilion & Cold Storage Mont Kiara

24th – 26th January 2014
Cold Storage Mutiara Damansara & TMS Bangsar


You can also purchase the DraughtKeg at selected premium supermarkets such as Cold Storage, Mercato, B.I.G., Village Grocer and TMC, and receive two exclusive Heineken Christmas glasses.


Heineken Extra Cold
There’s nothing more satisfying than the golden brew of the perfectly chilled Heineken.
With Heineken Extra Cold, they are taking you to a refreshing, icy, new level. Chilled between 0°C – 3°C, Heineken Extra Cold is colder from the first sip to the last, giving you a smoother and more intense drinking experience.

Just pop by a bar and ask for a refreshing pint of draught Heineken Extra Cold for when your night heats up and you’re in need of an even more invigorating brew. Heineken Extra Cold is available on draught at selected bars nationwide.


Equipped with these amazing Heineken festive offerings for every occasion, you are sorted for that incredible celebration in legendary fashion!

To inspire the festivities, download the Heineken Legendary Celebration guide for fresh and innovative party ideas at Heineken’s website (www.heineken.com/my) or Facebook page (www.facebook.com/Heineken).

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