Kronenbourg 1664 L’Aperitif Fashion Grand Finale 2013

Monday, November 18, 2013

The Kronenbourg 1664 L’Aperitif Fashion showcased the beautiful interpretations of ‘French Masterpieces’ by nine local budding fashion designers at a grand finale runway show held at the Majestic Hotel, Kuala Lumpur.

After a 7 month long of effort, from entry submission, public voting, short-listing of 20 finalists, design conceptualization, creating the outfit, to fitting, hairdo and choosing their models for the runway.

From master tailors to master brewers, where haute couture meets the French Art of Pleasure, Kronenbourg 1664 L'Aperitif Fashion 2013 put contestants through the mill in preparation of the grand finale. The outcome was spectacular as the collections, inspired by Kronenbourg 1664, the France No.1 premium beer brand, reflected the culture, monumental architecture and literature of France in an outstanding rhythm of haute couture French Masterpieces.

On the judging panel, Juliet Yap, Marketing Director of Carlsberg Malaysia, international fashion designers Khoon Hooi and Keith Kee, Rubin Khoo, Managing Editor of August Man and Mindy Teh, Editor in Chief of Marie Claire were wowed by the phenomenal talent that was being showcased. Patron of Kronenbourg 1664 L’Aperitif Fashion, Datuk Prof. Dr. Jimmy Choo OBE and mentor Gillian Hung also watched on in admiration as each collection instigated abundant applause.

Here are the finalists's masterpiece with caption attached:

1. Shin Mei Chian presented her collection of ‘Pure Evil’ that depicted a certain amount of theatricality in her collection combining old-fashion and modern French styles.

2. Ivy Kerk Mee Siang soon took over with her ‘Further’ collection inspired by the Barclay Capital Bank.

3. Michelle Soong showcased her contemporary take of Marie Antoinette, ‘Love Antoinette’.

4. Presenting a polished yet Goth-style collection was Alice Ng Sheng Min who christened her collection ‘Charme De Ligne’.

5. Nigel Chia Kay Thuan’s elaborate interpretation of ‘Le Fantôme De L'opéra’ as models walked out dressed in avant-garde outfits.

6. Lorenzo Peh Chin Yee was up next with ‘Corsetheus’, an innovative construction of corsets transformed into high-fashion ensembles.

7. Ellie Lim brought a more elegant touch to the show but enhanced her collection ‘Charme De Ligne’ with intricate detailing.

8. A complete reverse in style was Phuna Boon Yi’s ‘Clermont-ferrand’, an appealingly eclectic and cutting-edge mix of tradition and punk.

9. Laura Yap Ai Mei presented an the only all-men’s collection themed, ‘Quasimodo’.

Ellie Lim Mei Li emerged as winner and won a 3-month internship with the world acclaimed fashion designer Nicolas Georgiou in London, recommended by the Patron of Kronenbourg 1664 L’Aperitif Fashion Datuk Prof. Dr. Jimmy Choo, O.B.E.

Elecoldxhot performs their LED dance moves
For more information on Kronenbourg 1664, please visit

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