CASIO G-SHOCK Celebrates 30 Years of Timepiece Innovation with ‘SHOCK THE WORLD’ 2013 Tour in Malaysia
Monday, November 11, 2013 |
| Designer Joe Chia, G-SHOCK Rep Yokoshima, Founder Kikuo Ibe, GM of Casio SG Hiroyuki Sezai, Deputy GM of Marco Corp Mr Lam Wai Khuen and Designer Irman Hilmi |
These tough ‘indestructible’ watches, designed by Kikuo Ibe, Research and Development Chief Engineer of Casio Japan, have ultimately defined the brilliance of combining style and utility, along with superior craftsmanship.
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| Joe Flizzow |
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| DJ Eva T |
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| Art installation piece by Vincent Paul Yong and Julian Oh |
In an exclusive collaboration between G-SHOCK and two of Malaysia’s renowned designers in their respective fields of fashion and graphics, the event featured the unveiling of their limited edition stylized G-SHOCK watches, one designed by Malaysian fashion designer Joe Chia, known for his avant-garde styles and representations and the other by The Off Day’s Irman Hilmi, famous for his multi talents including various unique graphic designs with several local and international brands.
G-SHOCK x Joe Chia (G-SHOCK DW-6900 model)
“The
inspiration behind the watch is parallel to that of our new our new SS14
Collections – Chapter03. Deliquescent, we say – to disappear as if by melting.
With our signature monotonous colour palette and geometrical lines, we have
created gradient and disappearance from basic lines, bringing a twist and
modern edge to the ordinary melting scene.” – Joe Chia
G-SHOCK x Irman Hilmi (G-SHOCK GD 100 model)
The
main motif is based on radio wavelengths of the first pulsar ever observed,
then dubbed CP1919. Though the motif was famously used by Peter Saville for Joy
Division’s ‘Unknown Pleasures’ album, the actual image itself came from an
American scientific journal in 1971 which was published without a copyright.
The
seemingly random motif has been made famous since, and various
re-interpretations of it exists, with this watch being an obvious homage to the
original image.
Happy 30th Birthday to CASIO G-SHOCK!
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| Wearing Jo Chia's DW-6900 model! |
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