adidas NEO Label Presents Selena Gomez Collection

Friday, September 27, 2013

adidas introduces a fresh look and feel to the NEO Fall / Winter 2013 Season Collection with global style icon Selena Gomez launching her first ever fashion selection for the label. Selena, who is already a hugely successful recording artist and actress can now add NEO guest designer to her ever-growing list of talents.

Designs have been inspired by Selena’s love of music and feature iconic styling from the world of rock and roll. Selena’s favourite pieces include the black, studded super wedge shoes with hidden height, and the tough but feminine denim vest with an embellished collar, perfect for a lunch date with friends.

Selena has been working closely with the adidas NEO Label team on her 53-piece collection for teenage girls. The range has been designed with an element of fun in mind and each piece can be worn with different styles to change the mood and feel of any outfit. NEO Label is all about teenagers – seeking adventure, and unexpected surprises, so it was a natural collaboration.

To view Selena’s interactive look book, visit To stay up to date on all things NEO, including the brand's fresh new looks, visit

adidas NEO Label is available online through online shop, in NEO stores and wholesale accounts around the world.

Let's look at the exclusive video where Selena Gomes revealed the adidas NEO.

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