[UPDATED] Robert Downey Jr. Stars In HTC Ad Campaign

Friday, August 16, 2013

The first phase of the CHANGE campaign features the playful side of HTC, as shown in video with Robert Downey Jr.,and his fellow actors playing around with the HTC initials. The HTC Generator, which generates hysterical text combinations for the HTC initials, may also be found HERE.

For more information, log on to HTC's official websiteFacebookTwitterBlogYouTube or hashtag with #htc, #htcmalaysia, and #htchange.

Watch the full video here:

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13th August 2013
Yeah, it's kinda hard to work and stand on your recent position, especially if there's competitors.

It’s the most daring effort to stay in league with Apple and Samsung as HTC announced a massive marketing campaign starring the “Iron Man” – Robert Downey Jr.

“With this campaign, we are affirming what HTC’s role is in the mobile market which is to define change and to lead the industry in developing the newest and most innovative technologies,” said Ben Ho, HTC’s chief marketing officer.

“The new campaign, called “Change,” is intended to get consumers talking about HTC once again. The Taiwanese phone maker confirmed it has signed Downey to a $12 million two-year-deal.

A 15-second HTC teaser ad starring Downey was released on YouTube yesterday, signaling the start of the Iron Man’s deal with the cell phone maker. HTC told the source that it hired Downey for its campaign because “Downey is respected as an actor, yet he doesn’t follow the typical Hollywood mold.”

Watch the teaser here. I personally thinks that Downey is soooooo awesome!

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