ABSOLUT Unique: Uniquely Designed with Numbered Bottles
Monday, August 05, 2013
ABSOLUT UNIQUE: one of a kind, millions of expression - That's the tagline for ABSOLUT's latest bottles design!
ABSOLUT VODKA introduces ABSOLUT UNIQUE –
a limited edition of nearly 4 million uniquely designed and individually numbered
bottles for a world of individuals AND it’s now available in retail outlets
from June 2013.
Epitomises the artistic creativity that
went into developing this limited edition, ABSOLUT is probably one of the few
brands in the world that could develop something like ABSOLUT UNIQUE. The brand
has kept to the artistic idea of creating a world of multitude designs.
To make every bottle become a
one-of-a-kind work of art, ABSOLUT had to re-engineer the entire production
process. The colourful, vibrant bottles will be distributed worldwide. Everyone
will find a design that catches their eye and becomes a truly personalised gift
– or the perfect addition to a party or collection.
Every label of ABSOLUT UNIQUE has its
own unique number which tells the consumer that the bottle is truly
one-of-a-kind. The white, matte and slightly structured paper material of the label
emphasizes the uniqueness of every bottle and gives it an authentic feel.
To make close to four million unique
bottles, ABSOLUT used twenty-two colours for the coating, five for the splash
guns and sixteen colours for the fifty-one pattern types. Previous limited
editions from ABSOLUT include ABSOLUT MODE (2011), ABSOLUT GLIMMER (2010) and
ABSOLUT ROCK (2009), and the city-inspired ABSOLUT LONDON (2012), ABSOLUT MIAMI
(2012), ABSOLUT SF (2011) and ABSOLUT BROOKLYN (2010).
ABSOLUT UNIQUE is remarkable because it
is arguably the only limited edition release that has been created by any
spirits maker where every single bottle is different from the other. This
variation and randomness has provided customers with a wealth of different
expressions to choose from. It is truly ABSOLUT UNIQUE.
Can I get one of it? Should have bought
one for myself and another for my babe!
For more information, visit http://www.media.absolutcompany.com
or http://www.facebook.com/Absolut
for images, videos and more information about ABSOLUT UNIQUE.
Watch the behind-the-scenes film at: http://www.youtube.com/absolut.
Visit http://www.drinkspiration.com for ABSOLUT
UNIQUE cocktail recipes.
And... I've won myself one of the millions of ABSOLUT Unique bottles!
And... I've won myself one of the millions of ABSOLUT Unique bottles!
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