ABSOLUT Unique: Uniquely Designed with Numbered Bottles

Monday, August 05, 2013

ABSOLUT UNIQUE: one of a kind, millions of expression - That's the tagline for ABSOLUT's latest bottles design!

ABSOLUT VODKA introduces ABSOLUT UNIQUE – a limited edition of nearly 4 million uniquely designed and individually numbered bottles for a world of individuals AND it’s now available in retail outlets from June 2013.

Epitomises the artistic creativity that went into developing this limited edition, ABSOLUT is probably one of the few brands in the world that could develop something like ABSOLUT UNIQUE. The brand has kept to the artistic idea of creating a world of multitude designs.

To make every bottle become a one-of-a-kind work of art, ABSOLUT had to re-engineer the entire production process. The colourful, vibrant bottles will be distributed worldwide. Everyone will find a design that catches their eye and becomes a truly personalised gift – or the perfect addition to a party or collection.

Every label of ABSOLUT UNIQUE has its own unique number which tells the consumer that the bottle is truly one-of-a-kind. The white, matte and slightly structured paper material of the label emphasizes the uniqueness of every bottle and gives it an authentic feel.

To make close to four million unique bottles, ABSOLUT used twenty-two colours for the coating, five for the splash guns and sixteen colours for the fifty-one pattern types. Previous limited editions from ABSOLUT include ABSOLUT MODE (2011), ABSOLUT GLIMMER (2010) and ABSOLUT ROCK (2009), and the city-inspired ABSOLUT LONDON (2012), ABSOLUT MIAMI (2012), ABSOLUT SF (2011) and ABSOLUT BROOKLYN (2010).

ABSOLUT UNIQUE is remarkable because it is arguably the only limited edition release that has been created by any spirits maker where every single bottle is different from the other. This variation and randomness has provided customers with a wealth of different expressions to choose from. It is truly ABSOLUT UNIQUE.

Can I get one of it? Should have bought one for myself and another for my babe!

For more information, visit http://www.media.absolutcompany.com or http://www.facebook.com/Absolut for images, videos and more information about ABSOLUT UNIQUE.
Watch the behind-the-scenes film at: http://www.youtube.com/absolut.
Visit http://www.drinkspiration.com for ABSOLUT UNIQUE cocktail recipes.

And... I've won myself one of the millions of ABSOLUT Unique bottles!

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