Malaysian Celebrities Get on LINE
Thursday, July 25, 2013[Photo Opp] Brown (LINE Mascot), Fizo Omar, Nazim Othman, Mr. Simeon Cho, Neelofa and Cony (LINE Mascot) |
LINE, the world’s hottest mobile messaging platform has launched Official
Accounts for three Malaysian celebrities, Neelofa,
Nazim Othman and Fizo Omar. These new Official Accounts
will enable LINE users to befriend these rising stars of Malaysia and
communicate directly with them on LINE. Fans can follow their updates and interact
with them in real time during ‘On Air Mode’, where they can read and respond to
messages from LINE users.
The leading mobile messaging platform
has attained exponential growth since its launch in June 2011, with a record
number of 200 million users worldwide and ranked as the number 1 app in
the free app category for 47 countries including Malaysia.
Nazim Othman, Neelofa and Fizo Omar with emcee, Hunny Madu |
“The addition of the three new
celebrities on Official Accounts is in line with our ambition to grow our user
base in Malaysia and strengthen the emotional connection with users as we
evolve to become a true Smartphone Life Platform. It represents a big part of LINE’s
continuous efforts in delivering localised user experience, content and
services to make LINE relevant to users not only from all over the world, but
also in Malaysia,” says Simeon Cho,
General Manager of Global LINE Business, LINE PLUS Corporation.
These three rising Malaysian celebrities
also recently filmed a series of four LINE
TV commercials as they unveil their personality and interaction as buddies,
as well as rivals too. The LINE TV commercials premiered on local television
channels on 12 July 2013.
Recently, LINE has released a set of
eight (8) special limited edition Ramadhan stickers for Malaysians users in
conjunction with the blessed Ramadhan fasting month and upcoming Hari Raya
Aidilfitri celebrations.
Nazim Othman, Neelofa and Fizo Omar showing a demo of one of LINE's features |
For more information about LINE, please
visit its Official Website, Facebook page, Official Blog, and their Official YouTube Channel.
Watch their TVC here:
Neelofa’s TVC in English
Nazim Othman’s TVC in English
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