Cadbury Dairy Milk’s “Joy Truck” Spreads Joy in Malaysian Traffic
Monday, July 22, 2013
Spotted any purple trucks on the street
lately? If you have, it’s the Cadbury Dairy Milk's Joy Truck.
Road commuters around the nation were delightfully surprised when the Joy Truck
first made its debut through the busy streets of Penang, Johor Bahru and Klang
Valley.
Drivers and passengers will have the
chance to catch a glimpse at the Joy Truck once it unveils and become a stage
for dance performances and a spectacular magic show. Promoters will also be
walking around to hand out free Cadbury Dairy Milk chocolates for drivers and
passengers to enjoy!
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| Cadbury Dairy Milk's Joy Truck at Greenlane, Penang |
“Cadbury Dairy Milk is all about
multiplying the joy and we are always looking at new ways to engage with
Malaysians. After our successful Happiness Taxi surprise last March, we
received a lot of interest from our loyal consumers asking about what’s next
from Cadbury Dairy Milk. So we brought out the Joy Truck! We were inspired by
our current television commercial of finding joy during traffic jams and made
it a reality. If you’re stuck in a jam, unwrapping a bar of Cadbury Dairy Milk
is a moment of happiness. We’re happy to bring a little more joy to the
nation!” said Toby Smart, Senior Brand Manager of Cadbury Dairy Milk Malaysia.
The Cadbury Dairy Milk Joy Truck will be
traveling on the busiest roads around Peninsular Malaysia over the next few
weeks from 10th July 2013 between 4.30pm to 9.00pm. The Joy Truck debuted in Penang before heading down south to Klang Valley and
straight ahead to Johor. The full schedule is as below:
Those who’ve the opportunity to witness
the Joy Truck are encouraged to share their experience with Cadbury Dairy
Milk’s Twitter & Instagram handle @CadburyMy and hashtag #JoyTruck.
For more information on Cadbury Dairy
Milk and the Joy Truck, please visit
Who wants FREE CHOCOLATE?? I want!!
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