Aishwarya Rai Bachchan Launches First Longines Boutique in Pavilion KL

Saturday, June 15, 2013

Swiss luxury watchmaker Longines opened its first Longines Boutique at Pavilion KL with special appearance with one of the Longines Ambassador, Aishwarya Rai Bachchan.

Aishwarya, crowned Miss World in 1994, remains an eternal beauty queen and turns her life into a famous international Bollywood star. She has been endorsing Longines for more than 13 years, formly known as "Longines Ambassador of Elegance" . She's probably the longest- standing celebrity brand endorsement in the world than the other Longines Ambassador like Kate Winslet, Aaron Kwok and Lin Chi-Ling.

Based in the Swiss town of St. Imier, Longines is created since year 1932 and this designer watch brand is well known for their timeless and sophisticated designs. It caters for both men and women who want to be stylish yet live hectic day to day schedules. The perfect watch for today’s urbanites proves to be sophisticated, practical and can be worn on any occasion with any outfit.

Upholding the brand motto of “Elegance is an attitude”, Aishwarya Rai Bachchan has represented Longines for more than 12 years, and we know she is the one!

Photography session with Red FM Jeremy Teo, Dennis Lau, Thanuja Ananthan and more!

For more information of Longines watches, visit

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